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PITA PIT USA

FRESH GRILLED, FLAVOR-FILLED

Industry: Restaurants,

IDEAS.

Working with national quick-service franchise, Pita Pit USA, our objectives were to generate trial from new guests and encourage repeat visits from existing pita fans. We worked to build brand awareness highlighting Pita Pit’s brand pillars: bold flavor, endless topping combinations, and fresh and healthy alternatives.

WORK.

To ensure the Pita Pit message was heard loud and clear, we leveraged third-party QSR research, as well as our own online data sources, to identify the brand’s ideal customers.

With our target personas in mind, we updated the franchise’s brand persona to align with their customers’ values and needs. That work began with an updated tagline to represent the franchise’s essence, value proposition and promise—Fresh-Grilled, Flavor-Filled.

RESULTS.

130,153

programmatic banner ad clicks

149,856

Facebook likes

29,265

Facebook link clicks

7,703

website sessions from email marketing

8,163

Baja Chicken Wave Craze game plays

2,579

The Quest for Flavor game plays

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