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TRUSTCO BANK

LET'S GROW. TRUSTCO.

Industry: Financial Services,

IDEAS.

Trustco Bank entered the Central Florida market from upstate New York where its roots date back to 1902. It’s a conservative, financially strong institution, and truly is a “hometown” kind of bank. In 2008, when evōk joined its ranks, the state of the financial market was bleak. Many banks had folded and we, as a nation, were in one of the largest recessions many of us had ever witnessed. The pulse of the market was “hunker down – get through this and it will all be better soon.” Evōk proposed a bold approach, an aggressive campaign that challenged consumers to go in the opposite direction, and use this time, when others were on the sidelines, to plant the seeds for their growth. “Let’s Grow. Trustco.” was born.

WORK.

Illustration and consistent voice talent carried a cohesive theme through TV, print, outdoor, radio, online, point-of-purchase and direct mail mediums. The campaign messaging was developed with two distinct audiences in mind – checking and mortgage customers.

Illustration and consistent voice talent carried a cohesive theme through TV, print, outdoor, radio, online, point-of-purchase and direct mail mediums. The campaign messaging was developed with two distinct audiences in mind – checking and mortgage customers.

RESULTS.

20%

growth in two years

Record Set

core deposit record in newest branch since company’s inception

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