Urban Tavern

Industry: Restaurants,

Capabilities: Creative, Social Media, Research,


Urban Tavern is a gastropub located in the lobby of Hilton San Francisco, in downtown Union Square. Our challenge in marketing the eatery was to represent it not as a “hotel restaurant,” but rather a restaurant that just so happens to be in a hotel.

Using fresh, seasonal, locally-grown ingredients in all their dishes, Urban Tavern also sources over 80 percent of their beer and wine list choices from within 100 miles of the Bay Area. The modern and eclectic interior design of the space features a full-size horse sculpture welded together from tractor, motorcycle and car parts, as well as intimate booths, reclaimed wood beams and cladding and a marble-topped bar. The motto above their door reads, “eating, meeting, drinking.”


Working with the brand to reach their primary targets of hotel guests and secondary audience of San Francisco residents, evok offered curated creative services inclusive of:

Social Media Graphics

With an earthy, natural, urban and hip ambiance, it was important to carry the restaurant’s vibe over to their digital platforms in order to draw in potential guests. Our team created Facebook and Twitter graphics in line with the eatery’s mood, playing up the sustainable, seasonal and locally-sourced aspects of Urban Tavern.

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