US Equity Advantage


US Equity Advantage, a leader in home and auto loan acceleration, initially had issues with its perception.

Many were confused with its name and logo, thinking it was an investment firm or insurance company. Additionally, its identity was dated, attracting older and more financially conservative consumers than its intended younger, new to home mortgage audience.


To show the company’s true progressive nature, evōk refreshed USEA’s brand look to attract young professionals and recent college graduates.

With an updated website and well-designed marketing materials, USEA now speaks directly to its market using contrasting, attention-grabbing imagery.

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