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As the first certified sustainable EVOO in the market and stemming from over 200 years of family-operated business, Zucchi crafts unique blends of olive oil using only raw, traceable ingredients. The consumer packed goods brand had a desire to increase distribution and shelf space across grocers in the U.S. while building social engagement and sharing their support for sustainability in a tasteful manner. They turned to evok to create inviting content that encompasses their cultivar-to-table approach.
To start, our team created three brand personas—foodies, upscale living and young professionals—to better reach our target audience.
We then developed and implemented a social media strategy using organic and paid content through Facebook, Twitter and Instagram. Maintaining a consistent brand voice, we elevated the brand story across all platforms with an emphasis on Zucchi’s four sustainability pillars: social, nutritional, environmental and economic impact.
Using vibrant, eye-catching food images and educational content on sustainability and traceability, we positioned Zucchi as an innovative, trustworthy and authoritative leader in the olive oil industry.
increase in total impressions
Increase in total engagements
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