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ZUCCHI

SOCIAL MEDIA CAMPAIGN

IDEAS.

As the first certified sustainable EVOO in the market and stemming from over 200 years of family-operated business, Zucchi crafts unique blends of olive oil using only raw, traceable ingredients. The consumer packed goods brand had a desire to increase distribution and shelf space across grocers in the U.S. while building social engagement and sharing their support for sustainability in a tasteful manner. They turned to evok to create inviting content that encompasses their cultivar-to-table approach.

WORK.

To start, our team created three brand personas—foodies, upscale living and young professionals—to better reach our target audience.

We then developed and implemented a social media strategy using organic and paid content through Facebook, Twitter and Instagram. Maintaining a consistent brand voice, we elevated the brand story across all platforms with an emphasis on Zucchi’s four sustainability pillars: social, nutritional, environmental and economic impact.

Using vibrant, eye-catching food images and educational content on sustainability and traceability, we positioned Zucchi as an innovative, trustworthy and authoritative leader in the olive oil industry.

RESULTS.

671%

increase in total impressions

17,784

ad clicks

627.9%

Increase in total engagements

LIKE WHAT YOU SEE?

As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

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