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Posted on October 1st, 2018

Ad Industry, Research, Strategy

Does Your Business Really Need a Marketing Plan?

Defining Marketing Plans and 3 Essentials to Include in Yours Whether you operate a local business with a modest marketing budget or a Fortune 5000 company growing at an unprecedented pace, developing […]

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Posted on October 1st, 2018

Ad Industry, Digital, Leadership

Focus on Feelings: Take Your UX to the Next Level

Enhancing Your UX Through Feelings From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all […]

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Posted on September 5th, 2018

Ad Industry, Social Media

Here’s Why You Should Go to Social Fresh

Our Social Media Manager’s Take on Social Fresh If you’re a social media professional reading this, chances are it was emailed to you by a supervisor who felt it was best that […]

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Posted on September 4th, 2018

Ad Industry

5 Leaders Share How They Got Their Start in Advertising

How Evok’s Leaders Started Their Advertising Careers Have you always wondered what it takes to make it in advertising? From the long days that stretch into nights and the cups of coffee […]

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Posted on August 16th, 2018

Ad Industry, Content Creation, Financial Services

4 Great Examples of Lawyers Using Social Media

Building Social Appeal for Your Law Practice In this day and age of political turmoil and career-ruining Twitter posts, it seems like staying offline might be the way to stay out of […]

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Posted on August 3rd, 2018

Ad Industry

More than “Just a Print Ad”– An Ad Student’s Take on Print Advertising

Hear from Advertising’s Next Generation We’re always curious to learn what other ad professionals have to say about our industry. This month, we asked Kathryn Varan, a fourth-year public relations student and […]

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Posted on August 1st, 2018

Ad Industry, Marketing

Establish a Consistent, Authentic Brand Voice in 3 Steps

Your Brand’s Voice, Defined in 3 Steps Without looking at the names on the incoming messages, would you be able to tell apart a text from your boss and your best friend? […]

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Posted on July 5th, 2018

Ad Industry, Leadership

Lessons Learned Building an Advertising Agency – Hear from Our CEO

What Our CEO Has to Say About Starting an Ad Agency Curious about our agency’s history or what it takes to build an ad agency from the ground up? We asked our […]

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Posted on July 2nd, 2018

Ad Industry, Marketing, Social Media

Gen Z: Getting to Know the Next Generation of Mega Consumers

Top Three Ways to Tackle Marketing to Gen Z Marketing efforts have been so focused on the “Millennial Mind” that time has slipped by us: Gen Z is here and ready to […]

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