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Posted on August 8th, 2019

Branding, Marketing, Restaurants

Your Restaurant Guide to Tasteful Email Marketing

Email made what once required a few days of travel time has now become deliverable at the speed of light. The digital mailbox has become the fastest way of reaching your restaurant’s […]

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Posted on April 12th, 2019

Branding, Restaurants

Customer Reviews: Why They Matter and How to Diffuse the Negative

The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency […]

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Posted on December 27th, 2018

Branding, Packaged Goods

Enhancing the Consumer Experience Through Product Packaging

What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical […]

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Posted on November 27th, 2018

Branding, Packaged Goods

CPG Brands: Inspire Customer Loyalty with Emotional Connections

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]

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Posted on September 24th, 2018

Branding, Restaurants

Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?

Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting […]

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Posted on July 25th, 2018

Branding, Education, Research

Is It Time to Rebrand Your School?

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]

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Posted on July 20th, 2018

Branding, Creative, Healthcare

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite […]

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Posted on August 1st, 2017

Branding, Marketing, Sports Marketing, Strategy

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when […]

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Posted on August 1st, 2017

Branding, Marketing, Strategy

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their […]

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