Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on September 4th, 2020
Branding, Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that...
Continue ReadingPosted on April 30th, 2020
Branding, Branding, Leadership, Marketing, Strategy
COVID-19 is forcing brands and marketers to reevaluate marketing strategies, react to consumers in real-time, and adapt quickly to changing consumer demand. Even before the coronavirus outbreak, we saw a huge increase in brands producing webinars to promote services, educate...
Continue ReadingPosted on August 8th, 2019
Branding, Marketing, Restaurants
Email made what once required a few days of travel time has now become deliverable at the speed of light. The digital mailbox has become the fastest way of reaching your restaurant’s customers—no postage stamp required. This marketing platform has...
Continue ReadingPosted on April 12th, 2019
The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency in your customers’ decision-making process. The widespread popularity...
Continue ReadingPosted on December 27th, 2018
Branding, Consumer Packaged Goods
What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical because that’s how long it takes for a...
Continue ReadingPosted on November 27th, 2018
Branding, Consumer Packaged Goods
Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those connections were once reserved for people, places and...
Continue ReadingPosted on September 24th, 2018
Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting you have one. When you need to liven...
Continue ReadingPosted on July 25th, 2018
School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your school to undergo a rebrand. A rebranding effort...
Continue ReadingPosted on July 20th, 2018
Branding, Creative, Healthcare
Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the...
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