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Posted on November 27th, 2018

Branding, Packaged Goods

CPG Brands: Inspire Customer Loyalty with Emotional Connections

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]

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Posted on September 24th, 2018

Branding, Restaurants

Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?

Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting […]

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Posted on July 25th, 2018

Branding, Education, Research

Is It Time to Rebrand Your School?

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]

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Posted on July 20th, 2018

Branding, Creative, Healthcare

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite […]

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Posted on August 1st, 2017

Branding, Marketing, Sports Marketing, Strategy

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when […]

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Posted on August 1st, 2017

Branding, Marketing, Strategy

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their […]

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Posted on June 9th, 2017

Branding, Digital, Social Media, Sports Marketing

HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform

Fans of League of Legends Will Have New Reasons to Cheer for Their Favorite LCS Players during Live Events (ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans […]

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Posted on August 9th, 2016

Ad Industry, Branding, Marketing, Restaurants, Strategy

How Small Restaurants Survive in a Big-Chain World

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more […]

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Posted on June 30th, 2016

Ad Industry, Branding, Marketing, Packaged Goods, Restaurants, Strategy

How the Frozen Aisle is Standing Up to the Heat of Food Trends

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack […]

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