Posted on August 8th, 2019
Branding, Marketing, Restaurants
Email made what once required a few days of travel time has now become deliverable at the speed of light. The digital mailbox has become the fastest way of reaching your restaurant’s […]
Continue ReadingPosted on April 12th, 2019
The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency […]
Continue ReadingPosted on December 27th, 2018
What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical […]
Continue ReadingPosted on November 27th, 2018
Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]
Continue ReadingPosted on September 24th, 2018
Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting […]
Continue ReadingPosted on July 25th, 2018
School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]
Continue ReadingPosted on July 20th, 2018
Branding, Creative, Healthcare
Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite […]
Continue ReadingPosted on August 1st, 2017
Branding, Marketing, Sports Marketing, Strategy
Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when […]
Continue ReadingPosted on August 1st, 2017
The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their […]
Continue Reading