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Posted on June 9th, 2017

Branding, Digital, Social Media, Sports Marketing

HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform

Fans of League of Legends Will Have New Reasons to Cheer for Their Favorite LCS Players during Live Events (ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans […]

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Posted on August 9th, 2016

Ad Industry, Branding, Marketing, Restaurants, Strategy

How Small Restaurants Survive in a Big-Chain World

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more […]

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Posted on June 30th, 2016

Ad Industry, Branding, Marketing, Packaged Goods, Restaurants, Strategy

How the Frozen Aisle is Standing Up to the Heat of Food Trends

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack […]

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Posted on April 15th, 2016

Branding, Creative, Strategy

The Creative Process: Navigating Brainstorms for Clear Skies

Just like April showers bring May flowers, the creative brainstorming process can lead to blooming results. While the promise of success tomorrow can be the light at the end of the tunnel, […]

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Posted on July 30th, 2015

Branding, Marketing, Sports Marketing, Strategy, Travel, Tourism & Entertainment

Growing U.S. Viewership of the Tour de France

The Tour de France is the most prestigious cycling race in the world, reaching more than 15 million spectators and over 1 billion television viewers from all over the world. But, could […]

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Posted on January 22nd, 2015

Branding, Marketing, Research, Restaurants

Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty

Millennials may have grown up dining in quick service and fast casual restaurants, otherwise known as QSRs, but now that they’re making their own choices, the experience they want isn’t the same […]

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Posted on January 15th, 2015

Branding, Marketing, Social Media, Travel, Tourism & Entertainment

Engage, Inspire and Convert: Storytelling for the Travel and Leisure Industries

Now that more than 62 percent of web users turn to the Internet as a primary research tool, there is a greater need than ever before to regulate the online chatter regarding […]

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Posted on March 5th, 2014

Branding, Digital, Social Media

Successful Online Reputation Management: Best Practices

Understanding the essence of ‘Online Reputation Management’ Brands need a consumer to survive; that’s obvious. Consumers have also come to heavily rely on the Internet, which is clear as well. Knowing these […]

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Posted on February 20th, 2014

Branding

How to Ensure a Strong and Lasting Positive Brand Reputation

Take a minute to think of the top five most valuable brands according to Forbes.com – Apple, Microsoft, Coca-Cola, IBM, and Google. Although you may not realize it, you associated a specific […]

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