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Posted on November 21st, 2013

Branding, Marketing

The Strategy Behind Brand Storytelling

People love to listen to good stories. We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Great brands […]

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Posted on July 6th, 2013

Branding

Assessing the Strength of a Brand

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” – David Ogilvy Coca-Cola. Apple. Google. Microsoft. McDonald’s. In all likelihood, consumers know exactly […]

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Posted on March 20th, 2013

Branding, Home Building

Brand Personification: Humanizing the Brand

Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically advanced […]

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Posted on November 15th, 2012

Branding, Marketing

Are You Creating a Unique Brand Experience?

With the ever-expanding global economy, consumers’ options are relatively limitless. They can now generate price comparisons from competitors worldwide easily and instantly with just a few taps on their smart phones. This […]

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Posted on November 14th, 2012

Branding, Strategy

Best Practices for Creating a Political Brand

Creating a brand is a demanding and comprehensive endeavor. In advertising, it is one of the challenges we face everyday – helping clients “find themselves” and craft their brand by pushing them […]

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Posted on August 22nd, 2012

Branding, Research

Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach

As a popular and relatively inexpensive non-traditional medium, social media is not a fad, and these days, businesses cannot afford to overlook implementing this important engagement platform. With 65 percent of the […]

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Posted on September 27th, 2010

Branding

Business Stand Tall

Make Your Business Stand Tall In his bestselling book Blink, author Malcolm Gladwell examines the surprising ways in which the decision-making process operates. Blink deals with the part of the brain that […]

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Posted on September 16th, 2010

Branding

Effective Taglines

Tag, You’re It: The Power of an Effective Tagline A compelling tagline is an essential element in establishing brand identity. Especially successful taglines (formerly known in the advertising trade as slogans) take […]

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Posted on August 12th, 2010

Branding

Avoiding the Mushy Middle

Finding Your Strategic Advantage All too often, businesses and brands react to the success of a competitor with a “me, too” response that attempts to duplicate the strategy that made the positive […]

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