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Posted on October 5th, 2018

Consumer Electronics, Content Creation, Social Media

Mastering Social Media Marketing for Tech Brands

Where to Start with Social Marketing for Tech Brands At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world […]

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Posted on September 7th, 2018

Consumer Electronics, Content Creation, Marketing

The Role of Online Video Content in the Buyer’s Journey

Online Video Content and the Buyer’s Journey Online video content is reshaping the buyer’s journey. Studies show that more consumers are watching videos about products before they buy, and video and influencer […]

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Posted on August 6th, 2018

Consumer Electronics, Marketing, Strategy

Are These 3 Things Missing from Your Tech Startup’s Marketing?

3 Must-Haves to Market a Tech Startup Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can […]

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Posted on July 9th, 2018

Consumer Electronics, Digital

Making E-Commerce Work for Your Consumer Electronics Brand

Selling Your Consumer Electronics Brand with E-Commerce Ah, e-commerce. All of the joy of shopping with the added bonus of browsing on your couch in your pajamas. E-commerce has taken the world […]

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Posted on June 27th, 2018

Consumer Electronics

Defining Your Brand’s Voice in the Consumer Electronics Space

3 Steps to Map out Your Brand’s Voice The consumer electronics playing field changes every day and encompasses a ton of brands. If you want to stay on top of your game […]

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Posted on May 2nd, 2018

Consumer Electronics, Content Creation

Brand Building for Consumer Electronics: Content Marketing

Why Content Marketing Is a Game Changer When creating your digital marketing strategy, content marketing is something you shouldn’t forget to add to the mix. Today, consumer electronics have become digital, smart […]

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Posted on April 3rd, 2018

Consumer Electronics

The 4 Biggest Mistakes Consumer Electronics Brands Make

Is Your Company Making These Mistakes? Here’s How to Fix Them No brand is perfect. Emergencies happen, strategies fall short and some seasons are better than others—it’s the cost of doing business. […]

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Posted on March 2nd, 2018

Consumer Electronics

How to Build Your Consumer Electronics Brand on Social Media

Follow the Three E’s to Elevate Your Brand on Social Media Gone are the days when you posted on your brand’s social media when you felt like it or just when you […]

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Posted on February 1st, 2018

Ad Industry, Consumer Electronics

3 Points to Remember When Marketing High-End Electronics

Reaching the Right Audience for Luxury Consumer Electronics From state-of-the-art personal fitness equipment to televisions that blend right in with your home décor, consumers are willing to pay a premium price for […]

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