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Posted on January 15th, 2018

Consumer Electronics

The Future of Wearables Has Made Its Second Coming

The Second Wave of Wearables Is Happening Now We’re experiencing something interesting within the wearable industry right now. It’s almost like a second wave of consumer interest with the release of devices […]

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Posted on December 1st, 2017

Consumer Electronics

Don’t Let Your Office E-Waste Kill Our Environment

There’s a lot of trash in this world. No, really. Nearly 40 million metric tons of electronic waste (e-waste) are produced globally each year. So, any consumer electronics company worth their salt […]

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Posted on November 2nd, 2017

Consumer Electronics

Advertising and the Virtual Reality Experience

Wirth virtual technology (VR), we’ve come a long way from the days of clunky, overpriced peripherals and questionable eyesight issues. Specifically, VR has seen a tremendous resurgence over the past decade with […]

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Posted on October 2nd, 2017

Consumer Electronics

iPhone X vs. iPhone 8: A Look at Customer Confusion

Apple surprised the world with their announcement that on November 3, we can expect to see three new phones: the iPhone 8, iPhone 8 Plus, and the iPhone X. It’s called the […]

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Posted on August 31st, 2017

Consumer Electronics

What’s New with Apple?

The highly anticipated annual Apple Conference happened on June 5 and it was then that Apple revealed what we can expect to see next. Questions consumers were asking included everything from the […]

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Posted on August 1st, 2017

Consumer Electronics, Digital, Marketing

Exactly How Smart Are Smart TVs?

Mechanically, it is the same TV as a “not-so-smart TV,” but a Smart TV connects to the programming source by wired Ethernet or Wi-Fi, which connects to your home network, allowing consumers […]

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Posted on August 31st, 2015

Consumer Electronics, Digital

Virtual Reality: Advertising’s New Way of Storytelling

What if you could take on an adrenaline-filled adventure without any of the risk… play alongside your favorite pro athletes… be front row at the next Beyoncé concert… all from the comfort […]

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Posted on September 30th, 2010

Consumer Electronics

Influencing the Influentials

Businesses devote a good deal of their budget to advertising and marketing with the goal of reaching as many members as possible of their target demographic group. One philosophy claims that reaching select […]

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Posted on July 24th, 2010

Consumer Electronics, Packaged Goods

Powering Up Product Design

Consumer demand for good product design is driving the phenomenal success of Apple’s iPod, Target stores and even a wastebasket – namely, the Garbo, designed by Karim Rashid for Umbra. Manufacturers who […]

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