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Posted on March 9th, 2021
Consumer Packaged Goods, CPG, Digital, Email Marketing, Marketing, Strategy
What if we told you a single dollar spent on email marketing would bring in an average of $42 in return? We’re willing to bet your response would be either, “Sign me up,” or, “What’s the catch?” If you agree...
Continue ReadingPosted on January 15th, 2021
Consumer Packaged Goods, CPG, Digital, Marketing, Search Engine Marketing
It’s been the better part of a year since the first coronavirus-related lockdown went into effect and our lives haven’t looked the same since. We predict they never will. With the reopening of schools and offices, as well as the...
Continue ReadingPosted on December 4th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
As we reach the prime of the holiday season, online shopping numbers continue to grow. Ecommerce sales account for 14.1% of total sales and are projected to reach 22% by 2023. CPG giants lead the pack as expected, however, independent...
Continue ReadingPosted on November 5th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Research, Strategy, Web Development
The month of November brings a sense of urgency and high hopes for e-commerce store owners as the prospect of high holiday sales looms on the horizon. This is the time to take advantage of the biggest sale season of...
Continue ReadingPosted on September 4th, 2020
Branding, Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that...
Continue ReadingPosted on August 4th, 2020
Consumer Packaged Goods, CPG, Marketing, Strategy
COVID-19 is by far one of the biggest challenges this generation has faced. CPG companies had to reinvent their marketing strategies, their messages, and how they reached their current and potential customers in order to survive during the pandemic. CPG...
Continue ReadingPosted on July 16th, 2020
Consumer Packaged Goods, CPG, Digital, Social Media, Strategy
We said it once, and we’ll say it again: content is king. Content marketing is a strategic approach focused on creating the right content to the right audience in the right place. It is essential for CPG companies to transform...
Continue ReadingPosted on June 5th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing
Post pandemic, consumer habits have shifted toward more eCommerce and less brick and mortar experiences. Adapting to the new normal is the current focus. As toilet paper rolls and non-perishable food items gradually make their way back onto the shelves...
Continue ReadingPosted on May 14th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Media, Social Media
The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However,...
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