Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on September 4th, 2020
Branding, Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that...
Continue ReadingPosted on August 4th, 2020
Consumer Packaged Goods, CPG, Marketing, Strategy
COVID-19 is by far one of the biggest challenges this generation has faced. CPG companies had to reinvent their marketing strategies, their messages, and how they reached their current and potential customers in order to survive during the pandemic. CPG...
Continue ReadingPosted on July 16th, 2020
Consumer Packaged Goods, CPG, Digital, Social Media, Strategy
We said it once, and we’ll say it again: content is king. Content marketing is a strategic approach focused on creating the right content to the right audience in the right place. It is essential for CPG companies to transform...
Continue ReadingPosted on June 5th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing
Post pandemic, consumer habits have shifted toward more eCommerce and less brick and mortar experiences. Adapting to the new normal is the current focus. As toilet paper rolls and non-perishable food items gradually make their way back onto the shelves...
Continue ReadingPosted on May 14th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Media, Social Media
The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However,...
Continue ReadingPosted on April 9th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
If your CPG marketing team is not discussing SMS messaging. You are leaving valuable ROI on the table. Evok can help you pick that ROI back up. SMS Marketing – A Strong Tool for eCommerce Sales In a mobile-first world,...
Continue ReadingPosted on March 6th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Search Engine Marketing
Search Engine Optimization is an effective and proven marketing strategy that should be a priority for every CPG business and agency. With so many CPG brands aiming to stand out online, it’s more important than ever to understand how search...
Continue ReadingPosted on February 6th, 2020
Consumer Packaged Goods, CPG, Marketing, Research, Social Media, Strategy
Social media moves at the speed of light and is constantly evolving. Getting basic terminology down can help you stay with the trends instead of falling behind the competition. Maybe you’re needing additional help with social media or need to...
Continue ReadingPosted on October 5th, 2018
Content Creation, CPG, Social Media
Where to Start with Social Marketing for Tech Brands At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world of emerging media. However, this isn’t always the...
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