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Posted on October 10th, 2018

Digital, Education

5 Questions Your School’s Website Homepage Should Answer

The Key Ingredients to Building a School Website It’s no secret that “homepage” is another word for “lifeline” in the world of web. A school’s website design has only a few seconds […]

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Posted on September 12th, 2018


How to Find and Write a Unique Selling Proposition for Your School

What Is a USP and Why Does Your School Need One? What does your school offer that no other school does? Take a second and really think about your answer. Is it […]

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Posted on August 8th, 2018

Education, Marketing

Marketing Insights to Attract the Right Job Applicants for Your School

Attracting the Right Candidates for Your School Between 2014 and 2024, the U.S. Bureau of Labor Statistics projected nearly 1.9 million job openings for teachers of preschool through postsecondary school. How can institutions market […]

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Posted on July 25th, 2018

Branding, Education, Research

Is It Time to Rebrand Your School?

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]

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Posted on June 6th, 2018


Tailoring Content for Transitioning High School Students

How to Set Your Program’s Marketing Efforts Apart Picture this. You’re 18, you just graduated high school, you only barely know how to do your own laundry, and you’re about to take […]

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Posted on May 2nd, 2018


Marketing Tactics to Keep Students Engaged Once the Semester Ends

3 Ways Students Can Stay Engaged After Final Exams The semester is almost over, and students are counting down the days until they take their last exam. When you’re in college, nothing […]

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Posted on April 2nd, 2018


A Unified Approach to Communicating with Multiple Generations of Students

How Schools Can Connect with Students of All Ages From continuing education programs targeting those a few years into their careers to MBAs marketed to graduating college seniors, effective education marketing must […]

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Posted on March 5th, 2018


How Schools Can Market Online Programs to Boost Enrollment

4 Steps to Reach and Connect with Online Students In 1892, the University of Chicago became the first American school to offer correspondence courses. Allowing students from all over the country to […]

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Posted on February 14th, 2018


Utilizing LinkedIn for Higher Education Marketing

How Colleges and Universities Can Connect with Prospective Students and Alumni When it comes to ensuring prospective students, and their parents, can find sufficient information on your school, you want to make […]

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