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Posted on January 2nd, 2018


Gen Z, You’re up Next for the College Experience

Make Way for Generation Z Millennials, kindly step aside. We hear all this babble and jabber about who millennials are and how to market to them. But the next generation, Gen Z, […]

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Posted on December 1st, 2017


How Experiential Marketing Can Change Your University for the Better

Higher education has always been a hotbed for experiential situations. From taking bold, new classes to taking bold, new risks in your personal life, exploring the unfamiliar is par for the course […]

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Posted on November 2nd, 2017


Why Your School Needs Social Media

Parents demand the best from their children’s schools. Whether it’s more engaging classroom environments or diverse extracurricular activities, the more a school can separate itself from the competition, the more attractive it […]

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Posted on October 3rd, 2017


STEM Education: Helping a Generation of At-Risk Youth

The days when a teacher’s lecture was a student’s only source of information is long gone. The students of today’s increased access to technology and information is allowing them to be more […]

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Posted on August 31st, 2017


Dreams vs. (Virtual) Reality in Education

Today’s students have been exposed to technology since birth. They use it at home, with friends and at playtime, yet, in many cases, the educational system lags behind. If students continue to […]

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Posted on August 1st, 2017

Digital, Education

How Technology Is Used To Enhance Learning In Classroom

Technology has changed over the years, and the tools students use to learn has evolved, too. This is not just for college-age students — this begins in grade school. From the preschool […]

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Posted on May 25th, 2016

Digital, Education, Social Media, Strategy

Smart SEO Marketing For Higher Education Institutions

What do you think is the most important tool to advertise your business online? When it comes to digital marketing, learning the ABCs of SEO is crucial to online visibility. For higher […]

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Posted on October 6th, 2015

Digital, Education, Marketing

Veering to Vertical: Why You Should Adapt Your Video Ads

Only a short while ago, vertical video seemed like social poison. All but confirmed in a PSA spoof called Vertical Video Syndrome, in 2012, vertical was the pariah of video formats. But […]

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Posted on December 1st, 2010

Education, Social Media

Universities: Re-member Your People

With many social media resources at today’s society’s fingertips, people are getting connected with others across the world with just one click. We all do it to maintain relationships, start new ones, […]

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