Essential Local SEO Tactics for Financial Institutions
Digital Marketing Strategies for Reaching Future CPG Audiences
Posted on February 12th, 2020
Digital, Financial Services, Marketing, Social Media
Financial institutions have several hurdles to overcome but social media can be an extremely powerful aspect of your digital marketing campaign. It’s official—social media has solidified its spot as one of the world’s most powerful marketing engines and bottom-line-boosting channels....
Continue ReadingPosted on January 20th, 2020
Financial Services, Marketing, Strategy
Local SEO is often overlooked by financial institutions but can make or break your digital marketing strategy. The Member Journey Starts with Local Search Say, a potential member walks into your financial institution—what lead them to your branch? Well, to...
Continue ReadingPosted on December 19th, 2019
Financial Services, Marketing, Search Engine Marketing
A changing digital landscape brings new opportunities for growth to the well-rounded marketing team. It’s official—online searches have all but replaced a call to mom or dad whenever a financial question comes up. Parents, colleagues, or that one friend who...
Continue ReadingPosted on November 15th, 2019
Financial Services, Marketing, Strategy
A credit card reward program is still a central component of any digital marketing plan. While credit cards have been around since the 1950s, technology and consumer demand have driven rapid changes in the way financial institutions market their credit...
Continue ReadingPosted on October 17th, 2019
Financial Services, Marketing, Strategy
Baby Boomers are still booming. They make up a substantial portion of the world’s population and are an economically influential generation. This generation has unique needs and priorities when it comes to managing their wealth. They desire rich and dynamic...
Continue ReadingPosted on September 15th, 2019
Financial Services, Marketing, Strategy
From music and fashion to the way we interact, generational differences can be subtle or significant. That means when it comes to marketing, what worked for one generation may not resonate with another. And as Gen Z comes of age...
Continue ReadingPosted on August 17th, 2019
As a credit union, you know that your members’ satisfaction with your products and services is one of the most important components of your institution. But that satisfaction goes far beyond just the product and service. In this age of...
Continue ReadingPosted on July 6th, 2019
Financial Services, Marketing, Strategy
The Digital Era of Big Data The advanced technology of artificial intelligence (AI) has eased the experience of everyday lives—so much that it oftentimes goes unnoticed. From gathering data on buying habits for personalized product recommendations to calculating traffic and...
Continue ReadingPosted on May 30th, 2019
Financial Services, Marketing, Research, Strategy
How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution that’s just okay for everyone, you prevent yourself...
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