Posted on September 15th, 2019
Financial Services, Marketing, Strategy
From music and fashion to the way we interact, generational differences can be subtle or significant. That means when it comes to marketing, what worked for one generation may not resonate with […]
Continue ReadingPosted on August 17th, 2019
As a credit union, you know that your members’ satisfaction with your products and services is one of the most important components of your institution. But that satisfaction goes far beyond just […]
Continue ReadingPosted on July 6th, 2019
Financial Services, Marketing, Strategy
The Digital Era of Big Data The advanced technology of artificial intelligence (AI) has eased the experience of everyday lives—so much that it oftentimes goes unnoticed. From gathering data on buying habits […]
Continue ReadingPosted on May 30th, 2019
Financial Services, Marketing, Research, Strategy
How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution […]
Continue ReadingPosted on April 18th, 2019
Financial Services, Marketing, Research, Strategy
What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. […]
Continue ReadingPosted on March 1st, 2019
March is National Credit Education Month, but that doesn’t mean it’s the only month in which financial responsibility matters. As a financial institution, you know everything about credit, but how educated are […]
Continue ReadingPosted on February 14th, 2019
Content Creation, Financial Services
Content is the way to customers’ hearts—but you’ve got to stay on top of it. Consumers have come to expect the availability of different forms of interaction with brands, which has led […]
Continue ReadingPosted on January 17th, 2019
Marketing Budgets Should Evolve with Marketing Channels Credit unions and banks are constantly striving to drive new accounts opened, products per customer and overall sales through marketing efforts. In 2017, banks spent […]
Continue ReadingPosted on December 18th, 2018
How Relationship Banking Helps Reduce Customer Attrition If another financial institution offered your customers or members a better deal, would they take it? According to a recent survey, 43% of bank customers […]
Continue Reading