Posted on January 20th, 2020
Financial Services, Marketing, Strategy
The Member Journey Starts with Local Search Say, a potential member walks into your financial institution—what lead them to your branch? Well, to start, they likely searched your brand, found a branch […]
Continue ReadingPosted on December 19th, 2019
Financial Services, Marketing, Search Engine Marketing
It’s official—online searches have all but replaced a call to mom or dad whenever a financial question comes up. Parents, colleagues, or that one friend who majored in finance were once the […]
Continue ReadingPosted on November 15th, 2019
Financial Services, Marketing, Strategy
While credit cards have been around since the 1950s, technology and consumer demand have driven rapid changes in the way financial institutions market their credit cards and the way audiences perceive offers. […]
Continue ReadingPosted on October 17th, 2019
Financial Services, Marketing, Strategy
Baby Boomers are still booming. They make up a substantial portion of the world’s population and are an economically influential generation. This generation has unique needs and priorities when it comes to […]
Continue ReadingPosted on September 15th, 2019
Financial Services, Marketing, Strategy
From music and fashion to the way we interact, generational differences can be subtle or significant. That means when it comes to marketing, what worked for one generation may not resonate with […]
Continue ReadingPosted on August 17th, 2019
As a credit union, you know that your members’ satisfaction with your products and services is one of the most important components of your institution. But that satisfaction goes far beyond just […]
Continue ReadingPosted on July 6th, 2019
Financial Services, Marketing, Strategy
The Digital Era of Big Data The advanced technology of artificial intelligence (AI) has eased the experience of everyday lives—so much that it oftentimes goes unnoticed. From gathering data on buying habits […]
Continue ReadingPosted on May 30th, 2019
Financial Services, Marketing, Research, Strategy
How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution […]
Continue ReadingPosted on April 18th, 2019
Financial Services, Marketing, Research, Strategy
What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. […]
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