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Posted on January 14th, 2021
Digital, Financial Services, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You...
Continue ReadingPosted on December 16th, 2020
Digital, Financial Services, Marketing, Search Engine Marketing, Social Media, Strategy
Lead generation is a big deal for credit unions. We’ve previously shared tips on bridging the generational gap and leveraging social media marketing as a means of lead generation in the financial industry. But consumers are continually changing, so our...
Continue ReadingPosted on November 18th, 2020
Creative, Digital, Financial Services, Web Development
In 2020 and beyond, your financial institution’s website should be an indispensable part of your credit union’s growth plan. From new member acquisition to increasing products per existing members, a website acts as an extension of your branches and customer...
Continue ReadingPosted on September 18th, 2020
Digital, Financial Services, Marketing, Social Media, Strategy
Social media has become an indispensable element in any digital marketing strategy. For credit unions, social media presents a unique opportunity to interact with members beyond branches and mobile banking apps. It allows financial marketers to join members on their...
Continue ReadingPosted on August 14th, 2020
Digital, Financial Services, Marketing, Research, Strategy
Whether you’re a marketing veteran or a CEO with an eye on the future, you’ve likely heard the phrase, “Advertising is part art and part science.” As technology continues to overhaul the financial industry, that old adage has never been...
Continue ReadingPosted on July 2nd, 2020
Digital, Financial Services, Marketing, Strategy
Credit unions have a unique selling point compared to other financial institutions—and that’s their ability to offer quality customer service that evolves into strong member relationships and lasting trust. This is the credit union difference that results in high member...
Continue ReadingPosted on June 11th, 2020
Digital, Financial Services, Leadership, Marketing, Social Media, Strategy
Whether you are supporting your members as they emerge from this pandemic or you invest in additional products to help usher in a stronger future, adaptability is the key. The past months have been transformative for nearly every industry and...
Continue ReadingPosted on May 15th, 2020
Financial Services, Marketing, Public Relations, Strategy
Community outreach is the defining strategy that will separate financial institutions during this crisis. The question is can you help your members during COVID-19? During these disruptive times of the coronavirus crisis, there is no marketing playbook. Workers are being...
Continue ReadingPosted on April 3rd, 2020
Digital, Financial Services, Marketing, Research
The type of data your credit union marketing department keeps at their fingertips determines the speed and flexibility of your financial marketing plans. With so many diverse options within their fingertips, consumers expect the financial institution they’ve selected to truly...
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