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Posted on February 1st, 2019

Healthcare

American Heart Month: 4 Ways to Get Your Patients Involved

As February kicks into gear and the heart-filled holiday of Valentine’s Day approaches, healthcare providers are making different hearts a priority—their patients’. February is American Heart Month and healthcare providers are ready […]

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Posted on January 12th, 2019

Healthcare, Strategy

Resolutions That Stick: Promoting Healthier Lifestyles Beyond the New Year

The New Year is approaching, and just about everyone is making their resolutions to eat better, exercise more and generally adopt a healthier lifestyle in 2019. But after the ball drops in […]

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Posted on December 13th, 2018

Healthcare, Strategy

How to Enhance Your Testing and Prevention Healthcare Campaign

The Dos and Don’ts of Testing and Prevention Campaigns With emotional ads generating twice as much profit as those with rational appeal, it’s evident that emotion plays a prominent factor in healthcare […]

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Posted on November 15th, 2018

Healthcare

How Telemedicine Is Transforming Healthcare (and What It Means for Providers)

Keeping Up with the Spread of Telehealth What if completing a post-op appointment was as simple as making a FaceTime call? Or powerful AI could sort through medical histories in a fraction […]

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Posted on October 15th, 2018

Healthcare, Marketing

What Healthcare Marketers Must Know about Hispanic Outreach

Audience Insights for Hispanic Healthcare Marketing In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy […]

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Posted on September 17th, 2018

Healthcare, Marketing

The Power of Emotion in Healthcare Advertising

The Role of Emotional Appeal in Healthcare Marketing More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, […]

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Posted on August 10th, 2018

Digital, Healthcare, Marketing

Addressing the Patient Journey in Your Content Marketing

Patient-Focused Content Marketing for Every Stage of the Conversion Funnel Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online […]

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Posted on July 20th, 2018

Branding, Creative, Healthcare

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite […]

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Posted on June 22nd, 2018

Healthcare

5 Awareness-Boosting Community Outreach Ideas for Healthcare Marketers

How Community Outreach Plays a Part in Healthcare Marketing Is community outreach part of your healthcare marketing strategy? For many organizations, that answer is “No,” followed closely by the question, “Should it […]

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