Upcoming Profitable Hotel Digital Marketing Trends for 2020
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Posted on March 12th, 2020
Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
The increasing challenge level of healthcare search engine marketing can be daunting, but the turbulent waters can be navigated with proper planning. Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective...
Continue ReadingPosted on February 7th, 2020
Digital, Healthcare, Marketing, Strategy
A well structured Big Data Analytics strategy helps to unify healthcare marketing campaigns and increase your brand recognition and trust. Today’s patient experience doesn’t just root from doctor visits, it has grown into a cosmic spectrum of touchpoints that starts...
Continue ReadingPosted on January 10th, 2020
Healthcare, Marketing, Strategy
Digital healthcare marketing requires a multidirectional focus to maximize reach and effect on your KPIs. A fast-changing industry powered by emerging technology, unique treatments, and increased advances, modern medicine has redefined healthcare as a whole. And as healthcare shifts and...
Continue ReadingPosted on December 12th, 2019
Healthcare, Marketing, Strategy
Your best referral in the digital marketplace is still your previous patients. Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments...
Continue ReadingPosted on November 14th, 2019
Healthcare, Marketing, Strategy
Did your practice take advantage of these digital marketing trends in 2019? Medical treatments aren’t the only thing evolving in the fast-paced industry of healthcare. As new technologies emerge, healthcare marketing has become a moving target that challenges healthcare operators...
Continue ReadingPosted on October 11th, 2019
Healthcare, Marketing, Strategy
Healthcare Marketing is Evolving to Handle the Tech Savvy Millennial Market. Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials...
Continue ReadingPosted on September 13th, 2019
Creative, Digital, Healthcare, Marketing, Strategy
Healthcare may be one of the trickiest marketing industries to entertain an audience to the point of retention. Taking the educational and informative elements and spicing it up into enticing creative is a common challenge that many healthcare providers face....
Continue ReadingPosted on August 15th, 2019
Creative, Healthcare, Marketing
Google Favors Visual Content Improving your site’s rankings starts with listening to Google’s wants and needs—and by listening to Google, you’ll quickly find that it starts with optimizing your visual content. Google’s algorithm understands that users demand easily digestible content,...
Continue ReadingPosted on July 1st, 2019
Digital, Healthcare, Marketing, Search Engine Marketing, Social Media
The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the search key. Paired with the convenience of mobile...
Continue Reading