Posted on February 1st, 2019
As February kicks into gear and the heart-filled holiday of Valentine’s Day approaches, healthcare providers are making different hearts a priority—their patients’. February is American Heart Month and healthcare providers are ready […]
Continue ReadingPosted on January 12th, 2019
The New Year is approaching, and just about everyone is making their resolutions to eat better, exercise more and generally adopt a healthier lifestyle in 2019. But after the ball drops in […]
Continue ReadingPosted on December 13th, 2018
The Dos and Don’ts of Testing and Prevention Campaigns With emotional ads generating twice as much profit as those with rational appeal, it’s evident that emotion plays a prominent factor in healthcare […]
Continue ReadingPosted on November 15th, 2018
Keeping Up with the Spread of Telehealth What if completing a post-op appointment was as simple as making a FaceTime call? Or powerful AI could sort through medical histories in a fraction […]
Continue ReadingPosted on October 15th, 2018
Audience Insights for Hispanic Healthcare Marketing In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy […]
Continue ReadingPosted on September 17th, 2018
The Role of Emotional Appeal in Healthcare Marketing More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, […]
Continue ReadingPosted on August 10th, 2018
Digital, Healthcare, Marketing
Patient-Focused Content Marketing for Every Stage of the Conversion Funnel Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online […]
Continue ReadingPosted on July 20th, 2018
Branding, Creative, Healthcare
Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite […]
Continue ReadingPosted on June 22nd, 2018
How Community Outreach Plays a Part in Healthcare Marketing Is community outreach part of your healthcare marketing strategy? For many organizations, that answer is “No,” followed closely by the question, “Should it […]
Continue Reading