Essential Local SEO Tactics for Financial Institutions
Digital Marketing Strategies for Reaching Future CPG Audiences
Posted on February 7th, 2020
Digital, Healthcare, Marketing, Strategy
A well structured Big Data Analytics strategy helps to unify healthcare marketing campaigns and increase your brand recognition and trust. Today’s patient experience doesn’t just root from doctor visits, it has grown into a cosmic spectrum of touchpoints that starts...
Continue ReadingPosted on January 10th, 2020
Healthcare, Marketing, Strategy
Digital healthcare marketing requires a multidirectional focus to maximize reach and effect on your KPIs. A fast-changing industry powered by emerging technology, unique treatments, and increased advances, modern medicine has redefined healthcare as a whole. And as healthcare shifts and...
Continue ReadingPosted on December 12th, 2019
Healthcare, Marketing, Strategy
Your best referral in the digital marketplace is still your previous patients. Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments...
Continue ReadingPosted on November 14th, 2019
Healthcare, Marketing, Strategy
Did your practice take advantage of these digital marketing trends in 2019? Medical treatments aren’t the only thing evolving in the fast-paced industry of healthcare. As new technologies emerge, healthcare marketing has become a moving target that challenges healthcare operators...
Continue ReadingPosted on October 11th, 2019
Healthcare, Marketing, Strategy
Healthcare Marketing is Evolving to Handle the Tech Savvy Millennial Market. Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials...
Continue ReadingPosted on September 13th, 2019
Creative, Digital, Healthcare, Marketing, Strategy
Healthcare may be one of the trickiest marketing industries to entertain an audience to the point of retention. Taking the educational and informative elements and spicing it up into enticing creative is a common challenge that many healthcare providers face....
Continue ReadingPosted on August 15th, 2019
Creative, Healthcare, Marketing
Google Favors Visual Content Improving your site’s rankings starts with listening to Google’s wants and needs—and by listening to Google, you’ll quickly find that it starts with optimizing your visual content. Google’s algorithm understands that users demand easily digestible content,...
Continue ReadingPosted on July 1st, 2019
Digital, Healthcare, Marketing, Search Engine Marketing, Social Media
The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the search key. Paired with the convenience of mobile...
Continue ReadingPosted on May 16th, 2019
Healthcare, Marketing, Strategy
Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients on subjects vital to their wellbeing. Healthcare may...
Continue Reading