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Posted on April 9th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be...
Continue ReadingPosted on March 22nd, 2021
Digital, Healthcare, Marketing, Search Engine Marketing, Social Media, Strategy
Using Video to Tell a Story Mobile video consumption is rising by over 100% every year, making video a strong marketing tool for healthcare providers to share fun and helpful information about not only their brand but healthcare as a...
Continue ReadingPosted on February 18th, 2021
Content Creation, Digital, Healthcare, Marketing, Social Media, Strategy
Some not-so-breaking news to kick off your 2021—your medical practice should be using social media as a tool to acquire new patients, engage with existing patients and foster a relationship with your community. While that statement shouldn’t come as a...
Continue ReadingPosted on January 19th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt...
Continue ReadingPosted on December 14th, 2020
Digital, Healthcare, Marketing, Search Engine Optimization, Strategy
Just like your patients, a healthy website is one that thrives when cared for but performs poorly when abandoned. Healthcare operators must know the ins and outs of their website, from the frontend to the back. The user experience and...
Continue ReadingPosted on November 16th, 2020
Digital, Healthcare, Marketing, Search Engine Marketing, Strategy
Did you know it can cost up to five times more to attract a new patient than it does to retain an existing one? Beyond that, just a 5% increase in patient retention can boost practice profitability anywhere from 25%...
Continue ReadingPosted on September 11th, 2020
Digital, Healthcare, Marketing, Social Media, Strategy
COVID-19 shifted the ways brands marketed their products and services during the pandemic, and the healthcare industry is no exception. Most healthcare marketers froze their current medical digital marketing plans and began pushing coronavirus prevention, symptoms, and testing content. When...
Continue ReadingPosted on August 17th, 2020
Content Creation, Creative, Digital, Healthcare, Marketing, Media, Social Media, Strategy
Social media content marketing is where social media strategies meet with content strategies in order to deliver engaging posts for your followers. While it may seem easy to upload a photo and post on Instagram, there is a catch! According...
Continue ReadingPosted on July 9th, 2020
Digital, Healthcare, Marketing, Strategy
Historically, the healthcare industry has been extremely conservative about digital marketing due to strict HIPAA compliance regulations and the use of patient information and FDA limitations regarding product-marketing practices. This has caused a great struggle for the industry to keep...
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