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Posted on July 9th, 2020
Digital, Healthcare, Marketing, Strategy
Historically, the healthcare industry has been extremely conservative about digital marketing due to strict HIPAA compliance regulations and the use of patient information and FDA limitations regarding product-marketing practices. This has caused a great struggle for the industry to keep...
Continue ReadingPosted on June 4th, 2020
Digital, Healthcare, Marketing, Pay-Per-Click (PPC)
After COVID-19, healthcare marketing campaigns require additional inspection and adaptation. This will be the key to maintaining healthy digital campaigns. As the peak of the COVID-19 crisis moves behind us, more and more people are searching for a new normal,...
Continue ReadingPosted on May 7th, 2020
Healthcare, Marketing, Strategy
As COVID-19 begins to wane in some areas of the world, healthcare marketers are entering a new landscape. Telehealth and telemedicine applications and services take the lead in the new post-COVID world. For emergency department care to remote patient monitoring...
Continue ReadingPosted on April 2nd, 2020
Healthcare, Marketing, Strategy
The expectations of your patients can greatly change the direction of your urgent care's marketing strategy. The demand for urgent care clinics is growing rapidly. According to the CEO of the Urgent Care Association (UCA), the number of clinics has...
Continue ReadingPosted on March 12th, 2020
Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
The increasing challenge level of healthcare search engine marketing can be daunting, but the turbulent waters can be navigated with proper planning. Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective...
Continue ReadingPosted on February 7th, 2020
Digital, Healthcare, Marketing, Strategy
A well structured Big Data Analytics strategy helps to unify healthcare marketing campaigns and increase your brand recognition and trust. Today’s patient experience doesn’t just root from doctor visits, it has grown into a cosmic spectrum of touchpoints that starts...
Continue ReadingPosted on January 10th, 2020
Healthcare, Marketing, Strategy
Digital healthcare marketing requires a multidirectional focus to maximize reach and effect on your KPIs. A fast-changing industry powered by emerging technology, unique treatments, and increased advances, modern medicine has redefined healthcare as a whole. And as healthcare shifts and...
Continue ReadingPosted on December 12th, 2019
Healthcare, Marketing, Strategy
Your best referral in the digital marketplace is still your previous patients. Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments...
Continue ReadingPosted on November 14th, 2019
Healthcare, Marketing, Strategy
Did your practice take advantage of these digital marketing trends in 2019? Medical treatments aren’t the only thing evolving in the fast-paced industry of healthcare. As new technologies emerge, healthcare marketing has become a moving target that challenges healthcare operators...
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