Posted on January 10th, 2020
Healthcare, Marketing, Strategy
A fast-changing industry powered by emerging technology, unique treatments, and increased advances, modern medicine has redefined healthcare as a whole. And as healthcare shifts and changes, so must the strategies employed to […]
Continue ReadingPosted on December 12th, 2019
Healthcare, Marketing, Strategy
Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments feel they do not […]
Continue ReadingPosted on November 14th, 2019
Healthcare, Marketing, Strategy
Medical treatments aren’t the only thing evolving in the fast-paced industry of healthcare. As new technologies emerge, healthcare marketing has become a moving target that challenges healthcare operators to keep up—otherwise, fall […]
Continue ReadingPosted on October 11th, 2019
Healthcare, Marketing, Strategy
Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials feel empowered to […]
Continue ReadingPosted on September 13th, 2019
Creative, Digital, Healthcare, Marketing, Strategy
Healthcare may be one of the trickiest marketing industries to entertain an audience to the point of retention. Taking the educational and informative elements and spicing it up into enticing creative is […]
Continue ReadingPosted on August 15th, 2019
Creative, Healthcare, Marketing
Google Favors Visual Content Improving your site’s rankings starts with listening to Google’s wants and needs—and by listening to Google, you’ll quickly find that it starts with optimizing your visual content. Google’s […]
Continue ReadingPosted on July 1st, 2019
Digital, Healthcare, Marketing, Search Engine Marketing, Social Media
The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the […]
Continue ReadingPosted on May 16th, 2019
Healthcare, Marketing, Strategy
Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients […]
Continue ReadingPosted on April 11th, 2019
Mental health may not look like other health issues, but it deserves a face in your marketing. Despite the fact that over 44 million adult Americans live with a mental health illness, […]
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