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Posted on December 12th, 2019

Healthcare, Marketing, Strategy

Patient Experience: Healthcare Marketing’s Influential Role

Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments feel they do not […]

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Posted on November 14th, 2019

Healthcare, Marketing, Strategy

Top Digital Marketing Strategies for Healthcare in 2019 and Beyond

Medical treatments aren’t the only thing evolving in the fast-paced industry of healthcare. As new technologies emerge, healthcare marketing has become a moving target that challenges healthcare operators to keep up—otherwise, fall […]

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Posted on October 11th, 2019

Healthcare, Marketing, Strategy

Reshaping Healthcare Marketing to Target Millennials

Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials feel empowered to […]

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Posted on September 13th, 2019

Creative, Digital, Healthcare, Marketing, Strategy

Video Marketing: The Top Trend in Today’s Healthcare Marketing

Healthcare may be one of the trickiest marketing industries to entertain an audience to the point of retention. Taking the educational and informative elements and spicing it up into enticing creative is […]

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Posted on August 15th, 2019

Creative, Healthcare, Marketing

Why Visual Content is Proving to be Indispensable in the Healthcare Space

Google Favors Visual Content  Improving your site’s rankings starts with listening to Google’s wants and needs—and by listening to Google, you’ll quickly find that it starts with optimizing your visual content. Google’s […]

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Posted on July 1st, 2019

Digital, Healthcare, Marketing, Search Engine Marketing, Social Media

Optimizing Your Healthcare Institution for Local Search

The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the […]

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Posted on May 16th, 2019

Healthcare, Marketing, Strategy

Using Experiential Education to Market Your Healthcare Center

Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients […]

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Posted on April 11th, 2019

Ad Industry, Healthcare

Marketing Matters: Preparing for Mental Health Awareness Month

Mental health may not look like other health issues, but it deserves a face in your marketing. Despite the fact that over 44 million adult Americans live with a mental health illness, […]

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Posted on March 14th, 2019

Digital, Healthcare, Web Development

Patient Portals: Simplifying the Healthcare Experience

The future of healthcare is here and it’s putting patients in the driver’s seat. Patient portals are one of the most rapidly growing trends in the healthcare industry, allowing patients to access […]

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