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Posted on January 19th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt...
Continue ReadingPosted on December 14th, 2020
Digital, Healthcare, Marketing, Search Engine Optimization, Strategy
Just like your patients, a healthy website is one that thrives when cared for but performs poorly when abandoned. Healthcare operators must know the ins and outs of their website, from the frontend to the back. The user experience and...
Continue ReadingPosted on November 16th, 2020
Digital, Healthcare, Marketing, Search Engine Marketing, Strategy
Did you know it can cost up to five times more to attract a new patient than it does to retain an existing one? Beyond that, just a 5% increase in patient retention can boost practice profitability anywhere from 25%...
Continue ReadingPosted on September 11th, 2020
Digital, Healthcare, Marketing, Social Media, Strategy
COVID-19 shifted the ways brands marketed their products and services during the pandemic, and the healthcare industry is no exception. Most healthcare marketers froze their current medical digital marketing plans and began pushing coronavirus prevention, symptoms, and testing content. When...
Continue ReadingPosted on August 17th, 2020
Content Creation, Creative, Digital, Healthcare, Marketing, Media, Social Media, Strategy
Social media content marketing is where social media strategies meet with content strategies in order to deliver engaging posts for your followers. While it may seem easy to upload a photo and post on Instagram, there is a catch! According...
Continue ReadingPosted on July 9th, 2020
Digital, Healthcare, Marketing, Strategy
Historically, the healthcare industry has been extremely conservative about digital marketing due to strict HIPAA compliance regulations and the use of patient information and FDA limitations regarding product-marketing practices. This has caused a great struggle for the industry to keep...
Continue ReadingPosted on June 4th, 2020
Digital, Healthcare, Marketing, Pay-Per-Click (PPC)
After COVID-19, healthcare marketing campaigns require additional inspection and adaptation. This will be the key to maintaining healthy digital campaigns. As the peak of the COVID-19 crisis moves behind us, more and more people are searching for a new normal,...
Continue ReadingPosted on May 7th, 2020
Healthcare, Marketing, Strategy
As COVID-19 begins to wane in some areas of the world, healthcare marketers are entering a new landscape. Telehealth and telemedicine applications and services take the lead in the new post-COVID world. For emergency department care to remote patient monitoring...
Continue ReadingPosted on April 2nd, 2020
Healthcare, Marketing, Strategy
The expectations of your patients can greatly change the direction of your urgent care's marketing strategy. The demand for urgent care clinics is growing rapidly. According to the CEO of the Urgent Care Association (UCA), the number of clinics has...
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