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Posted on December 1st, 2017


How to Sell Without Getting Sued: Medical Marketing in the Age of HIPAA

HIPAA—whether or not you say that acronym in affection or exhaustion, you can’t deny its impact on how we approach healthcare and the public. Since 1996, the healthcare industry has been navigating […]

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Posted on November 1st, 2017


The Impacts of Disaster Preparedness on Healthcare Systems

Months after initial landfall, there are still plenty of people feeling the effects of Hurricane Irma. None more than the families of those lost due to the heat-related deaths suffered at the […]

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Posted on October 2nd, 2017


Best Marketing Strategies for Hospitals

Should a hospital advertise? If so, what is the best way for them to advertise? Hospitals are not a place that people want to visit, but if they must visit, they want […]

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Posted on September 1st, 2017


Streamlining the RFP Process and Ad Agency Selection for Healthcare Organizations

Without the proper resources and strategic planning from a healthcare marketing/advertising agency, your healthcare organization, hospital or medical enterprise is destined to lose traction, plateau or diminish in the heat of competition. […]

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Posted on August 1st, 2017


What’s Next for Medical Marijuana in Florida?

In November 2016, Florida voters passed Amendment 2, legalizing medical marijuana, a drug that, for many, is the difference between life and death; however, patients still do not have legal access. The […]

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Posted on September 22nd, 2015

Healthcare, Marketing, Social Media

Sentiments on Sentiment Analysis

Humans are innately social creatures, and in an increasingly interconnected world, we’re sharing more than ever on social media. Consequently, social media data is hardly ever black and white, but rather riddled […]

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Posted on April 23rd, 2013

Digital, Healthcare


Members of the evok account strategy and public relations teams recently attended the HIMSS Conference (Healthcare Information Management Systems Society) where 34,000+ professionals convened to discuss Health Care Management through information technology […]

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