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Posted on May 2nd, 2018

Healthcare

Self-Care Is Transforming the Way Health Institutions Advertise

Consumers Search for Doctors Who Are “Near Me” The desire to live a life more at home is becoming a reality for more and more people every year. Services like Instacart and […]

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Posted on April 3rd, 2018

Healthcare

3 Truths Healthcare Marketers Must Know About Millennials

Marketing Healthcare to Millennials: What You Need to Know How millennials interact with marketing has become an increasingly popular topic in recent years (we’ve written about it extensively). But the spotlight on […]

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Posted on March 7th, 2018

Healthcare

How to Promote Your New Healthcare App

4 Quick Tips to Get Users to Download Your Healthcare App Just like you treat your patients with great care, your plan to launch your brand new healthcare app should be given […]

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Posted on February 23rd, 2018

Healthcare

How to Create Opportunities Through Online Personalization in Healthcare Marketing

Make Healthcare Marketing More Personal About three out of four online consumers are frustrated by website content that is not personalized and about the same number have chosen, recommended or paid more […]

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Posted on January 17th, 2018

Healthcare

Executing Healthcare Awareness Campaigns in the Midst of Crisis

The Opioid Crisis Over the last decade, the opioid epidemic in America has greatly impacted the ways in which healthcare providers administer both urgent and preventative care options to those most affected. […]

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Posted on December 1st, 2017

Healthcare

How to Sell Without Getting Sued: Medical Marketing in the Age of HIPAA

HIPAA—whether or not you say that acronym in affection or exhaustion, you can’t deny its impact on how we approach healthcare and the public. Since 1996, the healthcare industry has been navigating […]

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Posted on November 1st, 2017

Healthcare

The Impacts of Disaster Preparedness on Healthcare Systems

Months after initial landfall, there are still plenty of people feeling the effects of Hurricane Irma. None more than the families of those lost due to the heat-related deaths suffered at the […]

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Posted on October 2nd, 2017

Healthcare

Best Marketing Strategies for Hospitals

Should a hospital advertise? If so, what is the best way for them to advertise? Hospitals are not a place that people want to visit, but if they must visit, they want […]

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Posted on September 1st, 2017

Healthcare

Streamlining the RFP Process and Ad Agency Selection for Healthcare Organizations

Without the proper resources and strategic planning from a healthcare marketing/advertising agency, your healthcare organization, hospital or medical enterprise is destined to lose traction, plateau or diminish in the heat of competition. […]

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