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Posted on October 1st, 2018

Ad Industry, Digital, Leadership

Focus on Feelings: Take Your UX to the Next Level

Enhancing Your UX Through Feelings From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all […]

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Posted on July 5th, 2018

Ad Industry, Leadership

Lessons Learned Building an Advertising Agency – Hear from Our CEO

What Our CEO Has to Say About Starting an Ad Agency Curious about our agency’s history or what it takes to build an ad agency from the ground up? We asked our […]

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Posted on March 2nd, 2018

Ad Industry, Leadership

5 Top Tips to Get More Website Conversions

Effective Methods to Drive More Conversions Written by guest contributor Lucy Davis If you have a website for your business, your main digital strategy will no doubt be to get as many […]

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Posted on March 2nd, 2018

Ad Industry, Leadership, Marketing

Email Content Your Customers Are Dying to See

How to Write Short, Sweet and Easy Emails Written by guest contributor Nathalia Bailey What do your customers want more of? Probably less of your emails. And that’s OK. By keeping them […]

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Posted on February 1st, 2018

Ad Industry, Leadership

Big Data: What Is It and How Does It Improve the Effectiveness of Advertising and Marketing?

The Purpose of Advertising and Marketing The purpose of advertising and marketing is to inform, educate, and ultimately persuade consumers to buy a given product or service—but how can advertisers and marketers […]

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Posted on February 1st, 2018

Leadership

The Difference Between UX and UI and Why Both Are Essential in Web Development

UX and UI Are Not the Same But Shouldn’t Be Separate If you are a seasoned web developer or even a beginner, you have probably heard of UX and UI. These two […]

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