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Posted on February 11th, 2019

Digital, Marketing, Research, Restaurants, Strategy

What Restaurant Operators Must Know About Predictive Analysis and Intent Data

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ […]

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Posted on January 24th, 2019

Marketing, Packaged Goods, Social Media

Redefining Retail: Trends Shaping the New CPG Shopping Experience

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]

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Posted on January 17th, 2019

Financial Services, Marketing

The Formula to an Effective Marketing Budget for Financial Institutions

Marketing Budgets Should Evolve with Marketing Channels Credit unions and banks are constantly striving to drive new accounts opened, products per customer and overall sales through marketing efforts. In 2017, banks spent […]

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Posted on January 8th, 2019

Marketing, Strategy, Travel, Tourism & Entertainment

Strengthen Your Second-Tier Attraction in a Top-Tier Destination

Orlando Breaks New Numbers as a Top-Tier Destination The thrill of roller coasters, day trips to the beach and, above all, the magic of Cinderella’s castle are among the many reasons Orlando, […]

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Posted on November 13th, 2018

Marketing, Restaurants, Strategy

The Catering Opportunity: Defining Catering Customers and How to Reach Them

Creating a Catering Marketing Strategy A $58 billion opportunity to increase sales and capitalize on a growing market—this is what catering represents for restaurants. But, tapping into this market calls for more […]

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Posted on October 28th, 2018

Marketing, Research, Strategy, Travel, Tourism & Entertainment

Attract More Visitors to Your Destination Through Personalized Marketing

A 4-Step Approach to Personalized Destination Marketing Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring […]

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Posted on October 15th, 2018

Healthcare, Marketing

What Healthcare Marketers Must Know about Hispanic Outreach

Audience Insights for Hispanic Healthcare Marketing In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy […]

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Posted on October 12th, 2018

Financial Services, Marketing

Elevate Your Bank’s Cross-Selling Strategy

The Personal Side to Cross-Selling Strategies for Your Bank You might feel like a broken record constantly instructing your bank or credit union employees to push new products to current customers. But […]

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Posted on September 21st, 2018

Marketing, Nonprofit

The Why, What and How of Nonprofit Marketing Automation

Is Marketing Automation Right for Your Nonprofit? For a nonprofit, working with limited budgets and tight timelines, efficiency is key. Between brokering brand partnerships and planning big-ticket fundraising events, pressing “send” on […]

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