Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on July 9th, 2020
Digital, Healthcare, Marketing, Strategy
Historically, the healthcare industry has been extremely conservative about digital marketing due to strict HIPAA compliance regulations and the use of patient information and FDA limitations regarding product-marketing practices. This has caused a great struggle for the industry to keep...
Continue ReadingPosted on July 7th, 2020
Digital, Marketing, Restaurants, Social Media, Strategy
Social media advertising is the most common form of digital marketing these days, with Facebook being the leading social network channel to reach larger audiences. Many restaurant owners simply settle for “boosting” their Facebook posts but lose out on so...
Continue ReadingPosted on July 2nd, 2020
Digital, Financial Services, Marketing, Strategy
Credit unions have a unique selling point compared to other financial institutions—and that’s their ability to offer quality customer service that evolves into strong member relationships and lasting trust. This is the credit union difference that results in high member...
Continue ReadingPosted on June 18th, 2020
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
As one of the first industries to be greatly affected by the coronavirus outbreak, the travel sector has experienced great adversity in the past few months. With over 213 countries impacted by the virus, CNBC reports that travel curbs have...
Continue ReadingPosted on June 12th, 2020
Digital, Marketing, Restaurants, Strategy
The post-COVID-19 world requires restaurants to adapt to new ways of marketing to patrons that focus on reassurance, loyalty, and increasing your reach. These are unprecedented times. While restaurant marketing has always required a multi-faceted approach, today’s marketing strategies look...
Continue ReadingPosted on June 11th, 2020
Digital, Financial Services, Leadership, Marketing, Social Media, Strategy
Whether you are supporting your members as they emerge from this pandemic or you invest in additional products to help usher in a stronger future, adaptability is the key. The past months have been transformative for nearly every industry and...
Continue ReadingPosted on June 9th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
Google Core Updates can represent massive shifts in not only SERPs but also search behaviors of users by reacting and changing the way organic search occurs over time. Google Search is a widespread household name among most people around the...
Continue ReadingPosted on June 5th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing
Post pandemic, consumer habits have shifted toward more eCommerce and less brick and mortar experiences. Adapting to the new normal is the current focus. As toilet paper rolls and non-perishable food items gradually make their way back onto the shelves...
Continue ReadingPosted on June 4th, 2020
Digital, Healthcare, Marketing, Pay-Per-Click (PPC)
After COVID-19, healthcare marketing campaigns require additional inspection and adaptation. This will be the key to maintaining healthy digital campaigns. As the peak of the COVID-19 crisis moves behind us, more and more people are searching for a new normal,...
Continue Reading