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Posted on December 4th, 2020
CPG, Digital, Marketing, Strategy
As we reach the prime of the holiday season, online shopping numbers continue to grow. Ecommerce sales account for 14.1% of total sales and are projected to reach 22% by 2023. CPG giants lead the pack as expected, however, independent...
Continue ReadingPosted on December 4th, 2020
Digital, Marketing, Social Media, Strategy
Instagram in 2010 started out like most social media platforms: a place to share personal pictures, selfies, pets, and even food. Since then, it has stabilized itself as one of the most important marketing tools an agency can have. Over...
Continue ReadingPosted on November 16th, 2020
Digital, Healthcare, Marketing, Search Engine Marketing, Strategy
Did you know it can cost up to five times more to attract a new patient than it does to retain an existing one? Beyond that, just a 5% increase in patient retention can boost practice profitability anywhere from 25%...
Continue ReadingPosted on November 11th, 2020
Digital, Marketing, Restaurants, Social Media, Strategy
This year has introduced restaurants to a new and improved way of dining. As restaurateurs settle into COVID-friendly operations, they are simultaneously finding ways to make the dining experience memorable in spite of the underlying somber feelings the pandemic has...
Continue ReadingPosted on November 9th, 2020
Ad Industry, Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
It’s safe to say that every destination in the world has seen tourism impacted by COVID-19 in 2020. While there are still many travel bans and restrictions in place, it’s never too soon to start planning your next campaign once...
Continue ReadingPosted on November 5th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Research, Strategy, Web Development
The month of November brings a sense of urgency and high hopes for e-commerce store owners as the prospect of high holiday sales looms on the horizon. This is the time to take advantage of the biggest sale season of...
Continue ReadingPosted on September 18th, 2020
Digital, Financial Services, Marketing, Social Media, Strategy
Social media has become an indispensable element in any digital marketing strategy. For credit unions, social media presents a unique opportunity to interact with members beyond branches and mobile banking apps. It allows financial marketers to join members on their...
Continue ReadingPosted on September 15th, 2020
Leadership, Marketing, Restaurants, Strategy
At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a look at the ghost kitchens market...
Continue ReadingPosted on September 14th, 2020
Digital, Marketing, Restaurants, Search Engine Marketing, Strategy
The year 2020 revolutionized the restaurant market and how it operates forever. With social distancing and face mask mandates still prevalent across the county, customers are choosing their outings wisely and restaurants are still struggling to maintain steady sales as...
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