Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on September 18th, 2020
Digital, Financial Services, Marketing, Social Media, Strategy
Social media has become an indispensable element in any digital marketing strategy. For credit unions, social media presents a unique opportunity to interact with members beyond branches and mobile banking apps. It allows financial marketers to join members on their...
Continue ReadingPosted on September 15th, 2020
Leadership, Marketing, Restaurants, Strategy
At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a look at the ghost kitchens market...
Continue ReadingPosted on September 14th, 2020
Digital, Marketing, Restaurants, Search Engine Marketing, Strategy
The year 2020 revolutionized the restaurant market and how it operates forever. With social distancing and face mask mandates still prevalent across the county, customers are choosing their outings wisely and restaurants are still struggling to maintain steady sales as...
Continue ReadingPosted on September 11th, 2020
Digital, Healthcare, Marketing, Social Media, Strategy
COVID-19 shifted the ways brands marketed their products and services during the pandemic, and the healthcare industry is no exception. Most healthcare marketers froze their current medical digital marketing plans and began pushing coronavirus prevention, symptoms, and testing content. When...
Continue ReadingPosted on September 7th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips...
Continue ReadingPosted on September 4th, 2020
Branding, Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
Did you know that it costs 5x more to acquire new customers than to retain existing customers and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that...
Continue ReadingPosted on August 17th, 2020
Content Creation, Creative, Digital, Healthcare, Marketing, Media, Social Media, Strategy
Social media content marketing is where social media strategies meet with content strategies in order to deliver engaging posts for your followers. While it may seem easy to upload a photo and post on Instagram, there is a catch! According...
Continue ReadingPosted on August 14th, 2020
Digital, Financial Services, Marketing, Research, Strategy
Whether you’re a marketing veteran or a CEO with an eye on the future, you’ve likely heard the phrase, “Advertising is part art and part science.” As technology continues to overhaul the financial industry, that old adage has never been...
Continue ReadingPosted on August 12th, 2020
Creative, Digital, Marketing, Restaurants, Social Media, Strategy
From Instagram and Facebook to YouTube and Tik Tok, there’s one category of posts that never fails to grab the attention (and appetite) of social media users—food. Whether hunger is the motive or not, food content racks high-performance rates on...
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