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Posted on November 7th, 2019

Marketing, Public Relations, Travel, Tourism & Entertainment

The Role of Reputation Management and Feedback in the Hospitality Industry

Content may still be king in the digital marketing world, but online reputation is queen. With the hospitality industry turning to online sales and lead management systems for everything from bookings to […]

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Posted on October 31st, 2019

Marketing, Restaurants, Strategy

4 KPIs You Must Measure in Your Restaurant Marketing Strategy

Restaurant operators have set goals in place, with those topping the list including profit, average check size, and customer satisfaction. But these big-picture goals aren’t achievable without the help of smaller, measurable […]

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Posted on October 24th, 2019

Creative, Marketing, Packaged Goods

3 Reasons to Invest in the Unboxing Experience for CPG Marketing

Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just […]

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Posted on October 17th, 2019

Financial Services, Marketing, Strategy

Bridging the Generational Gap in Credit Union Marketing

Baby Boomers are still booming. They make up a substantial portion of the world’s population and are an economically influential generation. This generation has unique needs and priorities when it comes to […]

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Posted on October 11th, 2019

Healthcare, Marketing, Strategy

Reshaping Healthcare Marketing to Target Millennials

Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials feel empowered to […]

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Posted on September 30th, 2019

Marketing, Restaurants, Strategy

How to Launch Your Restaurant’s Catering Services

Special events, birthday parties and work meetings—there’s one underlying motive to attend such gatherings, and it comes in the form of one thing: food. As a restaurant owner, you’re constantly strategizing new […]

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Posted on September 15th, 2019

Financial Services, Marketing, Strategy

3 Financial Marketing Strategies Focused on Gen Z’s Money Habits

From music and fashion to the way we interact, generational differences can be subtle or significant. That means when it comes to marketing, what worked for one generation may not resonate with […]

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Posted on September 13th, 2019

Creative, Digital, Healthcare, Marketing, Strategy

Video Marketing: The Top Trend in Today’s Healthcare Marketing

Healthcare may be one of the trickiest marketing industries to entertain an audience to the point of retention. Taking the educational and informative elements and spicing it up into enticing creative is […]

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Posted on September 5th, 2019

Digital, Marketing, Strategy, Travel, Tourism & Entertainment

Mobile Travel Marketing: How to Put Your Destination on the Digital Map

According to the World Travel and Tourism Council, global travel and tourism contributed a record-smashing $8.8 trillion to the world economy in 2018. Our home base of Orlando alone saw a 75 […]

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