Upcoming Profitable Hotel Digital Marketing Trends for 2020
Essential Local SEO Tactics for Financial Institutions
Digital Marketing Strategies for Reaching Future CPG Audiences
Posted on May 15th, 2020
Financial Services, Marketing, Public Relations, Strategy
Community outreach is the defining strategy that will separate financial institutions during this crisis. The question is can you help your members during COVID-19? During these disruptive times of the coronavirus crisis, there is no marketing playbook. Workers are being...
Continue ReadingPosted on May 14th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Media, Social Media
The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However,...
Continue ReadingPosted on May 8th, 2020
Marketing, Strategy, Travel, Tourism & Entertainment
Amid a pandemic, travel and tourism marketing experts are finding new landscapes and channels open to exploration that can both comfort and meet a traveler's need for perfect service. The past few months have brought uncertainty and adversity worldwide after...
Continue ReadingPosted on May 7th, 2020
Healthcare, Marketing, Strategy
As COVID-19 begins to wane in some areas of the world, healthcare marketers are entering a new landscape. Telehealth and telemedicine applications and services take the lead in the new post-COVID world. For emergency department care to remote patient monitoring...
Continue ReadingPosted on April 30th, 2020
Branding, Branding, Leadership, Marketing, Strategy
COVID-19 is forcing brands and marketers to reevaluate marketing strategies, react to consumers in real-time, and adapt quickly to changing consumer demand. Even before the coronavirus outbreak, we saw a huge increase in brands producing webinars to promote services, educate...
Continue ReadingPosted on April 30th, 2020
Marketing, Restaurants, Strategy
As marketers, restaurant operators, and communities navigate the novel waters of the COVID-19 pandemic, the most important thing to remember is that all of us are going through the same situation. We are all searching for information and updates, and...
Continue ReadingPosted on April 30th, 2020
Marketing, Restaurants, Strategy
The coronavirus is forcing all consumers to adopt new habits surrounding dining at restaurants and eating in general. There has been an exponential growth in food delivery services over the last month and grocery shelves are bare of yeast and...
Continue ReadingPosted on April 28th, 2020
Marketing, Restaurants, Social Media, Strategy
Restaurants are learning to adapt to a changing ecosystem that utilizes consumer feedback, social media and delivery services to gain consumer trust. COVID-19, also known as coronavirus, is disrupting every industry, and quick-service restaurants are no exception. The restaurant industry...
Continue ReadingPosted on April 28th, 2020
Leadership, Marketing, Restaurants, Social Media, Strategy
At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a follow up to her piece on...
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