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Posted on December 12th, 2019

Healthcare, Marketing, Strategy

Patient Experience: Healthcare Marketing’s Influential Role

Patient experience encompasses the range of interactions that patients have with the healthcare system, and it lays the groundwork for every marketing initiative. Yet many healthcare marketing departments feel they do not […]

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Posted on December 5th, 2019

Marketing, Strategy, Travel, Tourism & Entertainment

Travel & Tourism Marketing Segmentation: Ideal Digital Guests

Travelers are more empowered than ever in today’s digital sphere. They are making booking decisions faster than ever before, and they’re relying on the web to help them. This trend has left […]

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Posted on November 27th, 2019

Ad Industry, Marketing, Restaurants

Guide to Localized Fast Food Marketing & Advertising

The quick-service restaurant business is extremely competitive, and trends are always evolving, meaning you have to find ways to get new customers through the door. If you want to stand out and […]

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Posted on November 21st, 2019

Marketing, Packaged Goods, Strategy

Is It Time to Offer Subscription Products on Your E-Commerce Website?

At the intersection of convenience and delight, product subscriptions are having their moment in the spotlight. And that light doesn’t appear to be fading anytime soon. The subscription box market has effectively […]

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Posted on November 15th, 2019

Financial Services, Marketing, Strategy

Credit Card Marketing Trends: Alleviating Consumer Confusion

While credit cards have been around since the 1950s, technology and consumer demand have driven rapid changes in the way financial institutions market their credit cards and the way audiences perceive offers. […]

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Posted on November 14th, 2019

Healthcare, Marketing, Strategy

Top Digital Marketing Strategies for Healthcare in 2019 and Beyond

Medical treatments aren’t the only thing evolving in the fast-paced industry of healthcare. As new technologies emerge, healthcare marketing has become a moving target that challenges healthcare operators to keep up—otherwise, fall […]

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Posted on November 7th, 2019

Marketing, Public Relations, Travel, Tourism & Entertainment

The Role of Reputation Management and Feedback in the Hospitality Industry

Content may still be king in the digital marketing world, but online reputation is queen. With the hospitality industry turning to online sales and lead management systems for everything from bookings to […]

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Posted on October 31st, 2019

Marketing, Restaurants, Strategy

4 KPIs You Must Measure in Your Restaurant Marketing Strategy

Restaurant operators have set goals in place, with those topping the list including profit, average check size, and customer satisfaction. But these big-picture goals aren’t achievable without the help of smaller, measurable […]

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Posted on October 24th, 2019

Creative, Marketing, Packaged Goods

3 Reasons to Invest in the Unboxing Experience for CPG Marketing

Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just […]

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