Posted on October 28th, 2018
Marketing, Research, Strategy, Travel, Tourism & Entertainment
A 4-Step Approach to Personalized Destination Marketing Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring […]
Continue ReadingPosted on October 15th, 2018
Audience Insights for Hispanic Healthcare Marketing In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy […]
Continue ReadingPosted on October 12th, 2018
The Personal Side to Cross-Selling Strategies for Your Bank You might feel like a broken record constantly instructing your bank or credit union employees to push new products to current customers. But […]
Continue ReadingPosted on September 21st, 2018
Is Marketing Automation Right for Your Nonprofit? For a nonprofit, working with limited budgets and tight timelines, efficiency is key. Between brokering brand partnerships and planning big-ticket fundraising events, pressing “send” on […]
Continue ReadingPosted on September 19th, 2018
Home Building, Marketing, Social Media
How Do You Use Facebook Advertising as a Homebuilder? Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market […]
Continue ReadingPosted on September 17th, 2018
The Role of Emotional Appeal in Healthcare Marketing More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, […]
Continue ReadingPosted on September 10th, 2018
Build Your Email List to Build Your Brand We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just […]
Continue ReadingPosted on September 7th, 2018
Consumer Electronics, Content Creation, Marketing
Online Video Content and the Buyer’s Journey Online video content is reshaping the buyer’s journey. Studies show that more consumers are watching videos about products before they buy, and video and influencer […]
Continue ReadingPosted on August 22nd, 2018
Marketing, Packaged Goods, Research, Strategy
What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]
Continue Reading