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Posted on August 22nd, 2018

Marketing, Packaged Goods, Research, Strategy

Why Your CPG Brand Needs an Omnichannel Marketing Strategy

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]

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Posted on August 20th, 2018

Marketing, Nonprofit

Email Marketing: Turn One-Time Donors into Recurring Supporters

Creating Recurring Supporters with Email Marketing Email marketing is a powerful tool that nonprofits rely on heavily to collect donations. Emails make it easier than ever to touch donors and make it […]

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Posted on August 10th, 2018

Digital, Healthcare, Marketing

Addressing the Patient Journey in Your Content Marketing

Patient-Focused Content Marketing for Every Stage of the Conversion Funnel Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online […]

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Posted on August 8th, 2018

Education, Marketing

Marketing Insights to Attract the Right Job Applicants for Your School

Attracting the Right Candidates for Your School Between 2014 and 2024, the U.S. Bureau of Labor Statistics projected nearly 1.9 million job openings for teachers of preschool through postsecondary school. How can institutions market […]

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Posted on August 6th, 2018

Consumer Electronics, Marketing, Strategy

Are These 3 Things Missing from Your Tech Startup’s Marketing?

3 Must-Haves to Market a Tech Startup Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can […]

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Posted on August 1st, 2018

Ad Industry, Marketing

Establish a Consistent, Authentic Brand Voice in 3 Steps

Your Brand’s Voice, Defined in 3 Steps Without looking at the names on the incoming messages, would you be able to tell apart a text from your boss and your best friend? […]

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Posted on July 18th, 2018

Marketing, Restaurants, Social Media

How Restaurants Can Respond to Consumer Feedback or Demands

3 Ways to Gather Consumer Feedback for Your Restaurant Ever wished you were a mind reader? To have the ability to know exactly what a person was thinking at any given time, […]

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Posted on July 11th, 2018

Home Building, Marketing

Are Millennials Looking for Starter Homes? What Marketers Need to Know

What Millennials Really Want in a Home The last of the Millennials are finishing up college or trade school and officially entering the world of “adulting.” This new era of their life […]

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Posted on July 2nd, 2018

Ad Industry, Marketing, Social Media

Gen Z: Getting to Know the Next Generation of Mega Consumers

Top Three Ways to Tackle Marketing to Gen Z Marketing efforts have been so focused on the “Millennial Mind” that time has slipped by us: Gen Z is here and ready to […]

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