Posted on July 27th, 2018
Creative, Financial Services, Media
Crossing Department Lines to Differentiate a Credit Union’s Marketing We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to […]
Continue ReadingPosted on August 1st, 2017
You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), […]
Continue ReadingPosted on December 13th, 2016
Ad Industry, Marketing, Media, Social Media
The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social […]
Continue ReadingPosted on May 29th, 2014
Ad Industry, Marketing, Media, Strategy
When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone and done it this time.
Continue ReadingPosted on September 17th, 2012
It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In 2012, the presidential […]
Continue ReadingPosted on January 18th, 2012
Ad Industry, Media, Sports Marketing
First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent […]
Continue ReadingPosted on October 7th, 2011
Media planners and buyers are known for the immense amount of research they do before planning and placing a media buy for a client. There are meetings with the account executive and […]
Continue ReadingPosted on June 24th, 2011
There are thousands of magazines in which you can purchase advertising. They can be local, regional, national or even international. And though purchasing space in a magazine can be just right for […]
Continue ReadingPosted on March 28th, 2011
It is important for everyone in an agency to understand media terminology to improve communication both within the agency as well as with clients. This is especially important for newcomers to the […]
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