Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on May 14th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Media, Social Media
The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However,...
Continue ReadingPosted on July 27th, 2018
Creative, Financial Services, Media
Crossing Department Lines to Differentiate a Credit Union’s Marketing We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to unique, thought-leading and successful campaigns. Today, we’re focusing...
Continue ReadingPosted on August 1st, 2017
You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), for example, must demonstrate a positive return on...
Continue ReadingPosted on December 13th, 2016
Ad Industry, Marketing, Media, Social Media
The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener...
Continue ReadingPosted on May 29th, 2014
Ad Industry, Marketing, Media, Strategy
What Does This Tell Me About My Advertising Mix? When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like...
Continue ReadingPosted on September 17th, 2012
It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In 2012, the presidential election heavy-media period is September 7-November 6, and...
Continue ReadingPosted on January 18th, 2012
Ad Industry, Media, Sports Marketing
First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent of the NFL, is strictly prohibited. That being...
Continue ReadingPosted on October 7th, 2011
Media planners and buyers are known for the immense amount of research they do before planning and placing a media buy for a client. There are meetings with the account executive and the media reps, email exchanges, phone calls, Google...
Continue ReadingPosted on June 24th, 2011
There are thousands of magazines in which you can purchase advertising. They can be local, regional, national or even international. And though purchasing space in a magazine can be just right for your product or service, before you take that...
Continue Reading