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Posted on July 27th, 2018

Creative, Financial Services, Media

Fusing Media and Creative to Identify Credit Union Marketing Opportunities

Crossing Department Lines to Differentiate a Credit Union’s Marketing We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to […]

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Posted on August 1st, 2017

Ad Industry, Media, Strategy

How Important is Showing an Economic Impact for Your Marketing Efforts?

You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), […]

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Posted on December 13th, 2016

Ad Industry, Marketing, Media, Social Media

Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social […]

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Posted on May 29th, 2014

Ad Industry, Marketing, Media, Strategy

Internet Ad Sales Outpace Broadcast TV Revenue

When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone and done it this time.

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Posted on September 17th, 2012

Ad Industry, Media

Media Buying During an Election Year

It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In 2012, the presidential […]

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Posted on January 18th, 2012

Ad Industry, Media, Sports Marketing

Are Advertisers Flushing $3.5 Million Down the Superbowl?

First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent […]

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Posted on October 7th, 2011

Media

Media Plan Components

Media planners and buyers are known for the immense amount of research they do before planning and placing a media buy for a client. There are meetings with the account executive and […]

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Posted on June 24th, 2011

Media

Strengths & Weaknesses of Magazine Advertising

There are thousands of magazines in which you can purchase advertising. They can be local, regional, national or even international. And though purchasing space in a magazine can be just right for […]

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Posted on March 28th, 2011

Ad Industry, Media

Media Terms & Definitions

It is important for everyone in an agency to understand media terminology to improve communication both within the agency as well as with clients. This is especially important for newcomers to the […]

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