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Posted on December 21st, 2010

Media

What to Know About an Annual Media Buy

When attempting to take your media in-house or when offering media services for others, it’s important to know that media can be purchased in several ways, such as by flight, monthly, quarterly […]

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Posted on December 17th, 2010

Media, Strategy

Putting Ethnography Science Behind Your Strategy

We’re sure most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know […]

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Posted on May 23rd, 2010

Ad Industry, Media

Which Advertising Agency Compensation Structure Is Better For Me? Part 3 of 3 (Production Costs)

We’ve had a look at several different compensation structure models. Some clients prefer to work under a retainer model, which allows for long-term strategic planning and an ongoing partnership that works in […]

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Posted on May 22nd, 2010

Ad Industry, Media

Which Advertising Agency Compensation Structure Is Better For Me? Part 2 of 3 (Media Commission)

There are a myriad of ways in which advertising agencies can be compensated. For full-service shops, it typically consists of some form of hourly billing for creative services, media commission and/or production […]

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Posted on April 17th, 2010

Media

Satisfy Your Media Craving

The way a potential target consumes media changes with the landscape. Due to this ever-changing fact, new and emerging media must be considered, along with traditional media of course, when planning media […]

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Posted on April 7th, 2010

Media

The Benefits of Utilizing a Newspaper Buying Network

Say you’ve got a client that puts out tons of newspaper ads, in tons of markets, like every time you blink they have a new ad, just ready to be sent out. […]

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Posted on March 25th, 2010

Branding, Marketing, Media

Sponsorships – One Size Doesn’t Fit All

Sponsorships are an easy, friendly way to expand brand awareness among the local community. And there are usually so many enticing options but proceed with caution, for not all of them are […]

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Posted on January 10th, 2010

Media, Research, Strategy

The Importance of Using Media Research and Tools

When considering an advertising and/or marketing agency, it’s a good rule of thumb to confirm that their service promise is backed by appropriate media, research and management software and services. It’s important […]

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