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Posted on November 27th, 2018

Branding, Packaged Goods

CPG Brands: Inspire Customer Loyalty with Emotional Connections

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]

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Posted on October 8th, 2018

Creative, Packaged Goods

Digital vs. Print Catalogs: Which Wins the Battle for CPG Business

Should CPG Brands Invest in Digital or Print Catalogs? Print and digital have long been considered enemies, vying for the top spot in marketing strategies across industries. One of the most heated […]

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Posted on September 10th, 2018

Marketing, Packaged Goods

Why Every Consumer Packaged Goods Brand Needs to Build an Email List

Build Your Email List to Build Your Brand We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just […]

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Posted on August 22nd, 2018

Marketing, Packaged Goods, Research, Strategy

Why Your CPG Brand Needs an Omnichannel Marketing Strategy

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]

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Posted on July 16th, 2018

Creative, Packaged Goods, Strategy

How Food Labels Affect the Purchasing Decision of Consumers

The Domino Effect: Food Labels and Consumer Purchasing As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we […]

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Posted on June 18th, 2018

Packaged Goods

How to Digitally Disrupt Your CPG Brand

What You Need to Know About Digital Marketing When hearing talk about digital disruption, it can sound like something to be feared. Some paint digital disruption as this unstoppable, inevitable force dead […]

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Posted on May 2nd, 2018

Packaged Goods, Research

How Great Research Can Inspire Greater CPG Campaigns

A Look at CPG Research Strategies to Implement Today If you’re working in consumer packaged goods (CPG), you know one thing to be true: nothing is set in stone. Consumer tastes can […]

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Posted on April 2nd, 2018

Packaged Goods

How to Launch a Brand Ambassador Program for Your Apparel Brand

5 Steps to Creating a Brand Ambassador Program for Your Clothing Brand Congratulations! Your apparel brand has made it onto the (sometimes virtual) shelves of key retailers. What comes next? Many would […]

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Posted on March 16th, 2018

Packaged Goods

5 Packaging Design Trends to Catch Consumers’ Attention

Brands Strive to Win Consumers in Seven Seconds Seven seconds. That’s all the time brands have to make a positive impression on a potential buyer. The vanilla half-caf latte you drink from […]

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