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Posted on April 22nd, 2019

Packaged Goods, Research, Social Media

Your CPG Guide to Measuring ROI for Influencer Marketing

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]

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Posted on March 25th, 2019

Packaged Goods

From Ecommerce to Shelf Space: How to Maximize Your Reach

Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. These shoppers are exposed to hundreds of brand impressions from a simple […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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Posted on January 24th, 2019

Marketing, Packaged Goods, Social Media

Redefining Retail: Trends Shaping the New CPG Shopping Experience

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]

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Posted on December 27th, 2018

Branding, Packaged Goods

Enhancing the Consumer Experience Through Product Packaging

What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical […]

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Posted on November 27th, 2018

Branding, Packaged Goods

CPG Brands: Inspire Customer Loyalty with Emotional Connections

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]

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Posted on October 8th, 2018

Creative, Packaged Goods

Digital vs. Print Catalogs: Which Wins the Battle for CPG Business

Should CPG Brands Invest in Digital or Print Catalogs? Print and digital have long been considered enemies, vying for the top spot in marketing strategies across industries. One of the most heated […]

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Posted on September 10th, 2018

Marketing, Packaged Goods

Why Every Consumer Packaged Goods Brand Needs to Build an Email List

Build Your Email List to Build Your Brand We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just […]

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Posted on August 22nd, 2018

Marketing, Packaged Goods, Research, Strategy

Why Your CPG Brand Needs an Omnichannel Marketing Strategy

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]

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