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Posted on October 24th, 2019

Creative, Marketing, Packaged Goods

3 Reasons to Invest in the Unboxing Experience for CPG Marketing

Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just […]

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Posted on September 19th, 2019

Digital, Packaged Goods, Social Media, Strategy

How CPG is Redefining What Convenience Means for Consumers

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]

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Posted on August 24th, 2019

Packaged Goods, Strategy

Boost Your Ecommerce Sales with Shoppable Instagram Posts

As a business owner in today’s fast-paced world, it can be easy to feel like you’re constantly chasing sales. With more and more consumers turning to the internet for their shopping needs, […]

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Posted on July 22nd, 2019

Creative, Digital, Packaged Goods, Strategy

4 Email Marketing Campaigns Ecommerce Brands Can Automate Today

Email, email, email—these days, a channel once reserved for work memos and evites has solidified its reputation as an indispensable business marketing tool. It’s no surprise we’ve talked about why every CPG […]

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Posted on June 6th, 2019

Marketing, Packaged Goods, Strategy

The Game-Changing Trend of Health and Wellness in CPG

Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers […]

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Posted on April 22nd, 2019

Packaged Goods, Research, Social Media

Your CPG Guide to Measuring ROI for Influencer Marketing

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]

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Posted on March 25th, 2019

Packaged Goods

From Ecommerce to Shelf Space: How to Maximize Your Reach

Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. These shoppers are exposed to hundreds of brand impressions from a simple […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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Posted on January 24th, 2019

Marketing, Packaged Goods, Social Media

Redefining Retail: Trends Shaping the New CPG Shopping Experience

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]

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