Posted on August 22nd, 2018
Marketing, Packaged Goods, Research, Strategy
What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]
Continue ReadingPosted on July 16th, 2018
Creative, Packaged Goods, Strategy
The Domino Effect: Food Labels and Consumer Purchasing As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we […]
Continue ReadingPosted on June 18th, 2018
What You Need to Know About Digital Marketing When hearing talk about digital disruption, it can sound like something to be feared. Some paint digital disruption as this unstoppable, inevitable force dead […]
Continue ReadingPosted on May 2nd, 2018
A Look at CPG Research Strategies to Implement Today If you’re working in consumer packaged goods (CPG), you know one thing to be true: nothing is set in stone. Consumer tastes can […]
Continue ReadingPosted on April 2nd, 2018
5 Steps to Creating a Brand Ambassador Program for Your Clothing Brand Congratulations! Your apparel brand has made it onto the (sometimes virtual) shelves of key retailers. What comes next? Many would […]
Continue ReadingPosted on March 16th, 2018
Brands Strive to Win Consumers in Seven Seconds Seven seconds. That’s all the time brands have to make a positive impression on a potential buyer. The vanilla half-caf latte you drink from […]
Continue ReadingPosted on February 19th, 2018
Tapping into the Millennial Purchasing Power Today, millennials hold the most spending power of any generation. If your brand doesn’t have a marketing strategy in place to tap into that spending stream, […]
Continue ReadingPosted on January 8th, 2018
The Emergence of Mass Customization Marketing Mass producing just won’t cut it anymore. Consumers want individualized, distinctive products—they want what is known as mass customization. Mass customization can range anywhere from custom […]
Continue ReadingPosted on December 1st, 2017
In an age where digital experiences are quickly becoming the new norm, product packaging now has a new set of challenges when it comes to staying relevant, engaging, and above all, environmentally […]
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