Posted on January 24th, 2019
Marketing, Packaged Goods, Social Media
How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]
Continue ReadingPosted on December 27th, 2018
What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical […]
Continue ReadingPosted on November 27th, 2018
Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]
Continue ReadingPosted on October 8th, 2018
Should CPG Brands Invest in Digital or Print Catalogs? Print and digital have long been considered enemies, vying for the top spot in marketing strategies across industries. One of the most heated […]
Continue ReadingPosted on September 10th, 2018
Build Your Email List to Build Your Brand We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just […]
Continue ReadingPosted on August 22nd, 2018
Marketing, Packaged Goods, Research, Strategy
What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]
Continue ReadingPosted on July 16th, 2018
Creative, Packaged Goods, Strategy
The Domino Effect: Food Labels and Consumer Purchasing As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we […]
Continue ReadingPosted on June 18th, 2018
What You Need to Know About Digital Marketing When hearing talk about digital disruption, it can sound like something to be feared. Some paint digital disruption as this unstoppable, inevitable force dead […]
Continue ReadingPosted on May 2nd, 2018
A Look at CPG Research Strategies to Implement Today If you’re working in consumer packaged goods (CPG), you know one thing to be true: nothing is set in stone. Consumer tastes can […]
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