Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on June 5th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing
Post pandemic, consumer habits have shifted toward more eCommerce and less brick and mortar experiences. Adapting to the new normal is the current focus. As toilet paper rolls and non-perishable food items gradually make their way back onto the shelves...
Continue ReadingPosted on May 14th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Media, Social Media
The full impact of COVID-19 on supply chains is still unknown, however, one thing is certain – it will have global economic and financial ramifications that will be felt through global supply chains, from raw materials to finished products. However,...
Continue ReadingPosted on April 9th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Strategy
If your CPG marketing team is not discussing SMS messaging. You are leaving valuable ROI on the table. Evok can help you pick that ROI back up. SMS Marketing – A Strong Tool for eCommerce Sales In a mobile-first world,...
Continue ReadingPosted on March 6th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Search Engine Marketing
Search Engine Optimization is an effective and proven marketing strategy that should be a priority for every CPG business and agency. With so many CPG brands aiming to stand out online, it’s more important than ever to understand how search...
Continue ReadingPosted on February 6th, 2020
Consumer Packaged Goods, CPG, Marketing, Research, Social Media, Strategy
Social media moves at the speed of light and is constantly evolving. Getting basic terminology down can help you stay with the trends instead of falling behind the competition. Maybe you’re needing additional help with social media or need to...
Continue ReadingPosted on January 23rd, 2020
Consumer Packaged Goods, Search Engine Marketing, Strategy
Millennials represent a future market that is drastically different in values and targetability then the previous generation. With 2020 marking the start of a new decade, maybe it’s time to update your CPG’s digital marketing strategy to more accurately target...
Continue ReadingPosted on December 26th, 2019
Consumer Packaged Goods, Digital, Marketing
Digital trends have a massive influence on buying intent for your consumer base. Today's competitive landscape and changing consumer purchasing path have CPG brands muddled when it comes to targeting the latest intent trends. How does one learn of a...
Continue ReadingPosted on November 21st, 2019
Consumer Packaged Goods, Marketing, Strategy
Subscription E-Commerce is one of the fastest-growing online industries in 2019. At the intersection of convenience and delight, product subscriptions are having their moment in the spotlight. And that light doesn’t appear to be fading anytime soon. The subscription box...
Continue ReadingPosted on October 24th, 2019
Consumer Packaged Goods, Creative, Marketing
Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just as much a part of the thrill as...
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