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Posted on November 1st, 2017

Packaged Goods

How the Internet of Things Will Change Retail Forever

In this day and age, everything is connected. From televisions to towel warmers, the Internet of Things (IoT) has allowed both consumers and advertisers to be more in tuned with how we […]

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Posted on October 3rd, 2017

Packaged Goods

Using Your Brand and Packaging Together to Make a Difference

All successful brands have distinctive packaging that sets them apart from the competition. Packaging is an important extension of your brand and, if done incorrectly, it can lead to lost sales and […]

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Posted on September 1st, 2017

Packaged Goods

The Rise of Online Shopping

Online shopping is on the rise and many stores and malls across America are closing. Many factors contribute to consumers turning to online shopping, including saving time and money, especially since online […]

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Posted on June 30th, 2016

Ad Industry, Branding, Marketing, Packaged Goods, Restaurants, Strategy

How the Frozen Aisle is Standing Up to the Heat of Food Trends

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack […]

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Posted on July 24th, 2010

Consumer Electronics, Packaged Goods

Powering Up Product Design

Consumer demand for good product design is driving the phenomenal success of Apple’s iPod, Target stores and even a wastebasket – namely, the Garbo, designed by Karim Rashid for Umbra. Manufacturers who […]

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Posted on July 3rd, 2010

Marketing, Packaged Goods

Breakthrough Products

Breaking Through with Breakthrough Products You may be introducing a breakthrough product at your industry’s major trade show – a product that represents an industry and/or technological “first” destined to change the […]

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Posted on April 5th, 2010

Consumer Electronics, Marketing, Packaged Goods

Don’t Sell to Kids

Those who manufacture, sell and/or install 12-volt accessories have probably heard some segments of their target market referred to as “kids.” The next time you hear this word – or catch yourself […]

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