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Posted on February 19th, 2018

Packaged Goods

How to Win Over Millennials with Packaged Goods

Tapping into the Millennial Purchasing Power Today, millennials hold the most spending power of any generation. If your brand doesn’t have a marketing strategy in place to tap into that spending stream, […]

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Posted on January 8th, 2018

Packaged Goods

Ditch Your Mass Marketing for Mass Customization Marketing

The Emergence of Mass Customization Marketing Mass producing just won’t cut it anymore. Consumers want individualized, distinctive products—they want what is known as mass customization. Mass customization can range anywhere from custom […]

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Posted on December 1st, 2017

Packaged Goods

The Future of Product Packaging: Unwrapping the Ins and Outs

In an age where digital experiences are quickly becoming the new norm, product packaging now has a new set of challenges when it comes to staying relevant, engaging, and above all, environmentally […]

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Posted on November 1st, 2017

Packaged Goods

How the Internet of Things Will Change Retail Forever

In this day and age, everything is connected. From televisions to towel warmers, the Internet of Things (IoT) has allowed both consumers and advertisers to be more in tuned with how we […]

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Posted on October 3rd, 2017

Packaged Goods

Using Your Brand and Packaging Together to Make a Difference

All successful brands have distinctive packaging that sets them apart from the competition. Packaging is an important extension of your brand and, if done incorrectly, it can lead to lost sales and […]

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Posted on September 1st, 2017

Packaged Goods

The Rise of Online Shopping

Online shopping is on the rise and many stores and malls across America are closing. Many factors contribute to consumers turning to online shopping, including saving time and money, especially since online […]

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Posted on June 30th, 2016

Ad Industry, Branding, Marketing, Packaged Goods, Restaurants, Strategy

How the Frozen Aisle is Standing Up to the Heat of Food Trends

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack […]

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Posted on July 24th, 2010

Consumer Electronics, Packaged Goods

Powering Up Product Design

Consumer demand for good product design is driving the phenomenal success of Apple’s iPod, Target stores and even a wastebasket – namely, the Garbo, designed by Karim Rashid for Umbra. Manufacturers who […]

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Posted on July 3rd, 2010

Marketing, Packaged Goods

Breakthrough Products

Breaking Through with Breakthrough Products You may be introducing a breakthrough product at your industry’s major trade show – a product that represents an industry and/or technological “first” destined to change the […]

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