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Posted on April 9th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be...
Continue ReadingPosted on March 15th, 2021
Credit Union Marketing, Digital, Email Marketing, Financial Services, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks...
Continue ReadingPosted on March 12th, 2021
Digital, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
It doesn’t need repeating, but we’ll do it anyway: advertising is shifting from traditional ad tactics to the digital realm. With travelers on social media more than ever before, travel marketers must find ways to inspire them to visit your...
Continue ReadingPosted on January 19th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt...
Continue ReadingPosted on June 4th, 2020
Digital, Healthcare, Marketing, Pay-Per-Click (PPC)
After COVID-19, healthcare marketing campaigns require additional inspection and adaptation. This will be the key to maintaining healthy digital campaigns. As the peak of the COVID-19 crisis moves behind us, more and more people are searching for a new normal,...
Continue ReadingPosted on March 13th, 2020
Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
Pay-Per-Click (PPC) is changing the landscape of financial marketing. Digital strategies are changing and marketing tactics are refocusing on a shifting dynamic in advertising. There’s fierce competition in the financial industry when it comes to climbing the organic rankings on...
Continue ReadingPosted on March 12th, 2020
Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
The increasing challenge level of healthcare search engine marketing can be daunting, but the turbulent waters can be navigated with proper planning. Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective...
Continue ReadingPosted on February 1st, 2020
Marketing, Pay-Per-Click (PPC), Restaurants, Search Engine Marketing, Strategy
A successful digital marketing campaign for your restaurant should always include PPC strategies designed to capture mobile consumers. The number of people turning to search engines to look for specific types of food, restaurants, and cuisines is increasing every day....
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