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Posted on July 25th, 2018

Branding, Education, Research

Is It Time to Rebrand Your School?

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]

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Posted on May 2nd, 2018

Packaged Goods, Research

How Great Research Can Inspire Greater CPG Campaigns

A Look at CPG Research Strategies to Implement Today If you’re working in consumer packaged goods (CPG), you know one thing to be true: nothing is set in stone. Consumer tastes can […]

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Posted on April 2nd, 2018

Research, Sports Marketing

How to Find the Right Influencers for Your Sports Brands

Expand Your Brand’s Reach with Influencer Marketing When it comes to sports marketing, today’s consumers are looking for brands to be real and relatable. Although A-list celebrities or Olympic gold medalists promoting […]

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Posted on April 29th, 2016

Ad Industry, Digital, Marketing, Research, Strategy

How to Win Your Consumers in Micro-Moments

Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used […]

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Posted on January 22nd, 2015

Branding, Marketing, Research, Restaurants

Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty

Millennials may have grown up dining in quick service and fast casual restaurants, otherwise known as QSRs, but now that they’re making their own choices, the experience they want isn’t the same […]

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Posted on December 9th, 2013

Research, Strategy

Identifying Target Audiences for a Marketing Plan

If we could narrow the goals of marketing to one, it would be to reach consumers in the moments that most influence their decisions, or what we call touch points. Touch points […]

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Posted on August 22nd, 2012

Branding, Research

Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach

As a popular and relatively inexpensive non-traditional medium, social media is not a fad, and these days, businesses cannot afford to overlook implementing this important engagement platform. With 65 percent of the […]

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Posted on February 14th, 2012

Research, Strategy

Fundamentals of a Marketing Plan

This whitepaper will address the steps that should be taken to write a comprehensive marketing plan for your business. It is important to note that this will not be a business plan […]

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Posted on September 23rd, 2010

Research, Strategy

Surveying Your Surveys – Seriously

When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success. But (there is always a […]

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