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Posted on April 29th, 2016

Ad Industry, Digital, Marketing, Research, Strategy

How to Win Your Consumers in Micro-Moments

Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used […]

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Posted on January 22nd, 2015

Branding, Marketing, Research, Restaurants

Serving Up What Millennials Want: How Quick Service and Fast Casual Restaurants Can Gain Their Loyalty

Millennials may have grown up dining in quick service and fast casual restaurants, otherwise known as QSRs, but now that they’re making their own choices, the experience they want isn’t the same […]

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Posted on December 9th, 2013

Research, Strategy

Identifying Target Audiences for a Marketing Plan

If we could narrow the goals of marketing to one, it would be to reach consumers in the moments that most influence their decisions, or what we call touch points. Touch points […]

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Posted on August 22nd, 2012

Branding, Research

Measuring and Adjustment: Critical Tiers in the “Evoking Social” Approach

As a popular and relatively inexpensive non-traditional medium, social media is not a fad, and these days, businesses cannot afford to overlook implementing this important engagement platform. With 65 percent of the […]

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Posted on February 14th, 2012

Research, Strategy

Fundamentals of a Marketing Plan

This whitepaper will address the steps that should be taken to write a comprehensive marketing plan for your business. It is important to note that this will not be a business plan […]

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Posted on September 23rd, 2010

Research, Strategy

Surveying Your Surveys – Seriously

When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought out survey can be the key to success. But (there is always a […]

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Posted on January 10th, 2010

Media, Research, Strategy

The Importance of Using Media Research and Tools

When considering an advertising and/or marketing agency, it’s a good rule of thumb to confirm that their service promise is backed by appropriate media, research and management software and services. It’s important […]

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