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Posted on April 12th, 2019

Branding, Restaurants

Customer Reviews: Why They Matter and How to Diffuse the Negative

The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on February 18th, 2019

Restaurants

Locals Only:
Authentically Marketing Your Cuisine’s Culture

What defines local culture? Is it the attributes that distinguish a population’s preferences and interests? The way people speak, laugh and even eat? There’s more to local culture than what can be […]

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Posted on February 11th, 2019

Digital, Marketing, Research, Restaurants, Strategy

What Restaurant Operators Must Know About Predictive Analysis and Intent Data

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ […]

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Posted on January 8th, 2019

Restaurants, Social Media

Drive Customer Loyalty with Foodstagrammable Items

First Comes the Photo, Then Comes the Indulging It’s going to take more than a heavy appetite and a mouthwatering smell to stop customers from getting the perfect snap of their food […]

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Posted on December 11th, 2018

Restaurants, Strategy

How Weather-Targeted Ads Are Changing the Restaurant Industry

Weather’s Impact on Restaurant Sales What was once the topic of small talk is now one of the biggest influences on consumer behavior—the weather. It wasn’t until recently that weather came to […]

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Posted on November 13th, 2018

Marketing, Restaurants, Strategy

The Catering Opportunity: Defining Catering Customers and How to Reach Them

Creating a Catering Marketing Strategy A $58 billion opportunity to increase sales and capitalize on a growing market—this is what catering represents for restaurants. But, tapping into this market calls for more […]

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Posted on October 23rd, 2018

Restaurants, Strategy

Voice Ordering for Restaurants: An Emerging Opportunity for Operators

The Next Evolution of Online Ordering Is Here, Is Your Restaurant Ready? If you are reading this, you may remember a time when cell phones were used to make calls and the […]

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Posted on September 24th, 2018

Branding, Restaurants

Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?

Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting […]

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