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Posted on November 27th, 2019

Ad Industry, Marketing, Restaurants

Guide to Localized Fast Food Marketing & Advertising

The quick-service restaurant business is extremely competitive, and trends are always evolving, meaning you have to find ways to get new customers through the door. If you want to stand out and […]

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Posted on October 31st, 2019

Marketing, Restaurants, Strategy

4 KPIs You Must Measure in Your Restaurant Marketing Strategy

Restaurant operators have set goals in place, with those topping the list including profit, average check size, and customer satisfaction. But these big-picture goals aren’t achievable without the help of smaller, measurable […]

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Posted on September 30th, 2019

Marketing, Restaurants, Strategy

How to Launch Your Restaurant’s Catering Services

Special events, birthday parties and work meetings—there’s one underlying motive to attend such gatherings, and it comes in the form of one thing: food. As a restaurant owner, you’re constantly strategizing new […]

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Posted on August 8th, 2019

Branding, Marketing, Restaurants

Your Restaurant Guide to Tasteful Email Marketing

Email made what once required a few days of travel time has now become deliverable at the speed of light. The digital mailbox has become the fastest way of reaching your restaurant’s […]

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Posted on June 28th, 2019

Restaurants, Search Engine Marketing, Strategy

Small Menu Changes for a Big Return for Restaurants

Diversifying Your Restaurant Menu For Niche Customers “Do you serve gluten-free options?” This question, along with other dietary restriction requests, have become common among restaurant-goers for many reasons. Nearly 32 million people […]

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Posted on May 9th, 2019

Marketing, Restaurants, Strategy

The QSR Operators’ Guide to Successful Restaurant Loyalty Programs

Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with […]

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Posted on April 12th, 2019

Branding, Restaurants

Customer Reviews: Why They Matter and How to Diffuse the Negative

The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on February 18th, 2019

Restaurants

Locals Only:
Authentically Marketing Your Cuisine’s Culture

What defines local culture? Is it the attributes that distinguish a population’s preferences and interests? The way people speak, laugh and even eat? There’s more to local culture than what can be […]

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