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Posted on January 23rd, 2020

Packaged Goods, Search Engine Marketing, Strategy

Digital Marketing Strategies for Reaching Future CPG Audiences

With 2020 marking the start of a new decade, maybe it’s time to update your CPG’s digital marketing strategy to more accurately target future audiences. Historically, the CPG industry has focused solely […]

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Posted on December 19th, 2019

Financial Services, Marketing, Search Engine Marketing

Improving Search Engine Performance for Financial Services and Credit Unions

It’s official—online searches have all but replaced a call to mom or dad whenever a financial question comes up. Parents, colleagues, or that one friend who majored in finance were once the […]

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Posted on October 3rd, 2019

Content Creation, Search Engine Marketing, Strategy, Travel, Tourism & Entertainment

How Voice Search Is Making a Lasting Impact in Travel Marketing

The Impact of Voice Search in Travel Marketing “Alexa, what’s the cheapest flight from Miami to Dallas?” One simple question to a smart device, and a few moments later, your flight is […]

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Posted on July 1st, 2019

Digital, Healthcare, Marketing, Search Engine Marketing, Social Media

Optimizing Your Healthcare Institution for Local Search

The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the […]

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Posted on June 28th, 2019

Restaurants, Search Engine Marketing, Strategy

Small Menu Changes for a Big Return for Restaurants

Diversifying Your Restaurant Menu For Niche Customers “Do you serve gluten-free options?” This question, along with other dietary restriction requests, have become common among restaurant-goers for many reasons. Nearly 32 million people […]

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