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Posted on January 19th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt...
Continue ReadingPosted on January 15th, 2021
Consumer Packaged Goods, CPG, Digital, Marketing, Search Engine Marketing
It’s been the better part of a year since the first coronavirus-related lockdown went into effect and our lives haven’t looked the same since. We predict they never will. With the reopening of schools and offices, as well as the...
Continue ReadingPosted on January 14th, 2021
Digital, Financial Services, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You...
Continue ReadingPosted on December 16th, 2020
Digital, Financial Services, Marketing, Search Engine Marketing, Social Media, Strategy
Lead generation is a big deal for credit unions. We’ve previously shared tips on bridging the generational gap and leveraging social media marketing as a means of lead generation in the financial industry. But consumers are continually changing, so our...
Continue ReadingPosted on December 11th, 2020
Digital, Marketing, Restaurants, Search Engine Marketing, Social Media, Strategy
During the peak of COVID-19, gift cards became a lifeline for the restaurant industry to pay rent and other expenses while lockdowns were in place. Many restaurants that didn’t offer gift cards before began offering them to drive some revenue....
Continue ReadingPosted on December 8th, 2020
Digital, Marketing, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Digital tactics have become a fundamental component of any travel marketing strategy. The evolution of marketing has transcended the travel industry into something more than just reaching an audience, it’s become about building connections. While it may sound budget draining...
Continue ReadingPosted on November 16th, 2020
Digital, Healthcare, Marketing, Search Engine Marketing, Strategy
Did you know it can cost up to five times more to attract a new patient than it does to retain an existing one? Beyond that, just a 5% increase in patient retention can boost practice profitability anywhere from 25%...
Continue ReadingPosted on September 14th, 2020
Digital, Marketing, Restaurants, Search Engine Marketing, Strategy
The year 2020 revolutionized the restaurant market and how it operates forever. With social distancing and face mask mandates still prevalent across the county, customers are choosing their outings wisely and restaurants are still struggling to maintain steady sales as...
Continue ReadingPosted on September 7th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips...
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