Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on September 14th, 2020
Digital, Marketing, Restaurants, Search Engine Marketing, Strategy
The year 2020 revolutionized the restaurant market and how it operates forever. With social distancing and face mask mandates still prevalent across the county, customers are choosing their outings wisely and restaurants are still struggling to maintain steady sales as...
Continue ReadingPosted on September 7th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips...
Continue ReadingPosted on August 6th, 2020
Content Creation, Creative, Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining,...
Continue ReadingPosted on July 14th, 2020
Digital, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What...
Continue ReadingPosted on June 9th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
Google Core Updates can represent massive shifts in not only SERPs but also search behaviors of users by reacting and changing the way organic search occurs over time. Google Search is a widespread household name among most people around the...
Continue ReadingPosted on March 20th, 2020
Marketing, Restaurants, Search Engine Marketing, Strategy
Optimization of the Name, Address and Phone Number of your business or NAP is fundamental to local SEO for any restaurant. Defining Local SEO Strategies for Restaurant Marketers For brick-and-mortar businesses, like restaurants, local SEO is essential to a sales-driving...
Continue ReadingPosted on March 19th, 2020
Marketing, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Social media has become a dominant channel in the entertainment industry's marketing strategies for movies, tv and celebrity reach. In 2018, approximately 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion...
Continue ReadingPosted on March 13th, 2020
Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
Pay-Per-Click (PPC) is changing the landscape of financial marketing. Digital strategies are changing and marketing tactics are refocusing on a shifting dynamic in advertising. There’s fierce competition in the financial industry when it comes to climbing the organic rankings on...
Continue ReadingPosted on March 12th, 2020
Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
The increasing challenge level of healthcare search engine marketing can be daunting, but the turbulent waters can be navigated with proper planning. Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective...
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