Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on July 14th, 2020
Digital, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What...
Continue ReadingPosted on June 9th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
Google Core Updates can represent massive shifts in not only SERPs but also search behaviors of users by reacting and changing the way organic search occurs over time. Google Search is a widespread household name among most people around the...
Continue ReadingPosted on March 20th, 2020
Marketing, Restaurants, Search Engine Marketing, Strategy
Optimization of the Name, Address and Phone Number of your business or NAP is fundamental to local SEO for any restaurant. Defining Local SEO Strategies for Restaurant Marketers For brick-and-mortar businesses, like restaurants, local SEO is essential to a sales-driving...
Continue ReadingPosted on March 19th, 2020
Marketing, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Social media has become a dominant channel in the entertainment industry's marketing strategies for movies, tv and celebrity reach. In 2018, approximately 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion...
Continue ReadingPosted on March 13th, 2020
Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
Pay-Per-Click (PPC) is changing the landscape of financial marketing. Digital strategies are changing and marketing tactics are refocusing on a shifting dynamic in advertising. There’s fierce competition in the financial industry when it comes to climbing the organic rankings on...
Continue ReadingPosted on March 12th, 2020
Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
The increasing challenge level of healthcare search engine marketing can be daunting, but the turbulent waters can be navigated with proper planning. Has your hospital, medical department, or private practice been using Google Ads to promote your business to prospective...
Continue ReadingPosted on March 6th, 2020
Consumer Packaged Goods, CPG, Digital, Marketing, Search Engine Marketing
Search Engine Optimization is an effective and proven marketing strategy that should be a priority for every CPG business and agency. With so many CPG brands aiming to stand out online, it’s more important than ever to understand how search...
Continue ReadingPosted on February 1st, 2020
Marketing, Pay-Per-Click (PPC), Restaurants, Search Engine Marketing, Strategy
A successful digital marketing campaign for your restaurant should always include PPC strategies designed to capture mobile consumers. The number of people turning to search engines to look for specific types of food, restaurants, and cuisines is increasing every day....
Continue ReadingPosted on January 23rd, 2020
Consumer Packaged Goods, Search Engine Marketing, Strategy
Millennials represent a future market that is drastically different in values and targetability then the previous generation. With 2020 marking the start of a new decade, maybe it’s time to update your CPG’s digital marketing strategy to more accurately target...
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