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Posted on September 19th, 2019

Digital, Packaged Goods, Social Media, Strategy

How CPG is Redefining What Convenience Means for Consumers

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]

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Posted on July 1st, 2019

Digital, Healthcare, Marketing, Search Engine Marketing, Social Media

Optimizing Your Healthcare Institution for Local Search

The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the […]

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Posted on June 28th, 2019

Social Media

Social Media Marketing Strategy Insider Secrets: Context for Content

Social media is (still) king. And while it’s imperative to position your brand in front of the correct audience, it’s crucial content mirrors the context of each social channel. If your goals […]

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Posted on April 22nd, 2019

Packaged Goods, Research, Social Media

Your CPG Guide to Measuring ROI for Influencer Marketing

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on January 24th, 2019

Marketing, Packaged Goods, Social Media

Redefining Retail: Trends Shaping the New CPG Shopping Experience

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]

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Posted on January 8th, 2019

Restaurants, Social Media

Drive Customer Loyalty with Foodstagrammable Items

First Comes the Photo, Then Comes the Indulging It’s going to take more than a heavy appetite and a mouthwatering smell to stop customers from getting the perfect snap of their food […]

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Posted on November 6th, 2018

Social Media, Travel, Tourism & Entertainment

How You Can Leverage ‘Instagrammability’ for Your Destination

Adding the Experience Back into Instagrammable Destinations From a hotel in Maldives that offers an Instagram butler to a mural in L.A. where you need at least 20,000 followers to pose for […]

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Posted on October 19th, 2018

Content Creation, Nonprofit, Social Media

Reach Donors and Volunteers with Pinterest Advertising

A Guide to Pinterest Marketing for Nonprofits Still under the impression that Pinterest is an endless feed of home décor ideas and recipes involving zucchini? You may be missing half the story. […]

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