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Posted on January 22nd, 2018

Content Creation, Sports Marketing

Getting Great Drone Footage That Doesn’t Irk the FAA

Capturing the best drone footage during any event takes a good bit of skill and a whole lot of luck. Although the Federal Aviation Administration’s (FAA) long list of regulations don’t make […]

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Posted on December 1st, 2017

Sports Marketing

Why Enhancing the Fan Experience with AR Will Help You Score Big

Augmented reality (AR) has seen resurgence over the last five years or so. With people nearly falling to their deaths by the dozens, thanks to AR games like Pokémon Go, there’s no […]

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Posted on November 1st, 2017

Content Creation, Sports Marketing

Social Media Marketing as an Integral Part of Sponsorship Programs

The biggest challenge for many sports organizations is finding an acceptable balance between the action and the advertising. More often than not, sports fans get turned off by the idea of sponsors […]

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Posted on September 1st, 2017

Sports Marketing

Real-Time Engagement with Sports Fans: A Necessity for All Teams

Social media is impacting fan interactions with their favorite sports teams, and the fans are expecting more engagement than ever before. According to Nielsen, 87% of American adults now own a cell […]

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Posted on August 1st, 2017

Branding, Marketing, Sports Marketing, Strategy

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when […]

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Posted on June 9th, 2017

Branding, Digital, Social Media, Sports Marketing

HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform

Fans of League of Legends Will Have New Reasons to Cheer for Their Favorite LCS Players during Live Events (ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans […]

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Posted on December 7th, 2016

Sports Marketing

Measuring NCAA Success Through Brand Equity

The final teams for the College Football Playoffs series have been selected, and regardless of your personal sentiments, Alabama, Clemson, Ohio State and Washington are the teams to watch. In a system […]

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Posted on February 4th, 2016

Ad Industry, Sports Marketing

Ad Trends for the Big Game this Year

This Sunday marks a monumental football game 50 years in the making and is one advertisers are primed to spend big bucks on. Live from CBS, this year’s broadcast is expected to […]

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Posted on July 30th, 2015

Branding, Marketing, Sports Marketing, Strategy, Travel, Tourism & Entertainment

Growing U.S. Viewership of the Tour de France

The Tour de France is the most prestigious cycling race in the world, reaching more than 15 million spectators and over 1 billion television viewers from all over the world. But, could […]

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