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Posted on May 16th, 2019

Healthcare, Marketing, Strategy

Using Experiential Education to Market Your Healthcare Center

Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients […]

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Posted on May 9th, 2019

Marketing, Restaurants, Strategy

The QSR Operators’ Guide to Successful Restaurant Loyalty Programs

Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with […]

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Posted on May 2nd, 2019

Marketing, Strategy, Travel, Tourism & Entertainment, Uncategorized

Sustainability: Building a Positive Impact into Your Destination

What Goes into Creating Sustainable Destinations White sandy beaches, crystal clear waters, fresh air and tidy lands. These are a few natural elements that lead to a memorable experience for many travelers. […]

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Posted on April 18th, 2019

Financial Services, Marketing, Research, Strategy

Credit Union Marketing: Differentiating Your Credit Union from Banks

What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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Posted on February 11th, 2019

Digital, Marketing, Research, Restaurants, Strategy

What Restaurant Operators Must Know About Predictive Analysis and Intent Data

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ […]

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Posted on February 7th, 2019

Strategy, Travel, Tourism & Entertainment

Taking a Different Approach to the Ever-Changing Hotel Experience

According to Trip Advisor, 90% of hoteliers consider differentiating from competition the most important factor in the future of their business. Guest expectations are a moving target in the hotel industry, and […]

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Posted on January 12th, 2019

Healthcare, Strategy

Resolutions That Stick: Promoting Healthier Lifestyles Beyond the New Year

The New Year is approaching, and just about everyone is making their resolutions to eat better, exercise more and generally adopt a healthier lifestyle in 2019. But after the ball drops in […]

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