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Posted on December 11th, 2018

Restaurants, Strategy

How Weather-Targeted Ads Are Changing the Restaurant Industry

Weather’s Impact on Restaurant Sales What was once the topic of small talk is now one of the biggest influences on consumer behavior—the weather. It wasn’t until recently that weather came to […]

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Posted on December 4th, 2018

Strategy, Travel, Tourism & Entertainment

Are You Leveraging (or Over-Leveraging) Your Destination’s USP?

How UNIQUE SELLING PROPOSITIONS Differentiate Your Destination With the tourism industry responsible for $1.6 trillion in bookings in 2017, it’s no secret that standing out in a world of hungry competitors can […]

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Posted on November 20th, 2018

Financial Services, Strategy

Partnering with Fintechs to Market to Millennials and Gen Z

Successfully Partnering with Fintechs to Elevate Your Financial Institution’s Position Are you missing the mark when it comes to capturing Millennials or Generation Z? Whether you see it in branch or in […]

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Posted on November 13th, 2018

Marketing, Restaurants, Strategy

The Catering Opportunity: Defining Catering Customers and How to Reach Them

Creating a Catering Marketing Strategy A $58 billion opportunity to increase sales and capitalize on a growing market—this is what catering represents for restaurants. But, tapping into this market calls for more […]

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Posted on October 28th, 2018

Marketing, Research, Strategy, Travel, Tourism & Entertainment

Attract More Visitors to Your Destination Through Personalized Marketing

A 4-Step Approach to Personalized Destination Marketing Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring […]

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Posted on October 23rd, 2018

Restaurants, Strategy

Voice Ordering for Restaurants: An Emerging Opportunity for Operators

The Next Evolution of Online Ordering Is Here, Is Your Restaurant Ready? If you are reading this, you may remember a time when cell phones were used to make calls and the […]

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Posted on October 1st, 2018

Ad Industry, Research, Strategy

Does Your Business Really Need a Marketing Plan?

Defining Marketing Plans and 3 Essentials to Include in Yours Whether you operate a local business with a modest marketing budget or a Fortune 5000 company growing at an unprecedented pace, developing […]

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Posted on September 12th, 2018

Financial Services, Strategy

Is It Time for Your Credit Union to Hire an Advertising Agency?

What a Credit Union Marketing Agency Can Mean for You As fintech firms and big brand names expand into the financial industry, the stakes for credit union marketing have been raised higher […]

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Posted on August 28th, 2018

Sports Marketing, Strategy

Building Brand Loyalty to Win Fans for Your Sports Team

Building Brand Loyalty with Sports Fans Without brand loyalty, commercially successful sports teams just wouldn’t exist. “Brand loyalty” and building brand loyalty might sound like some advertising jargon but loyalty to your […]

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