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Posted on August 28th, 2018

Sports Marketing, Strategy

Building Brand Loyalty to Win Fans for Your Sports Team

Building Brand Loyalty with Sports Fans Without brand loyalty, commercially successful sports teams just wouldn’t exist. “Brand loyalty” and building brand loyalty might sound like some advertising jargon but loyalty to your […]

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Posted on August 22nd, 2018

Marketing, Packaged Goods, Research, Strategy

Why Your CPG Brand Needs an Omnichannel Marketing Strategy

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]

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Posted on August 6th, 2018

Consumer Electronics, Marketing, Strategy

Are These 3 Things Missing from Your Tech Startup’s Marketing?

3 Must-Haves to Market a Tech Startup Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can […]

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Posted on July 23rd, 2018

Creative, Strategy, Travel, Tourism & Entertainment

Successfully Marketing Your Luxury Travel Brand in the Sea of Discount Travel

Expenses Aren’t Everything — Marketing to Luxury Travelers We are living in the age of triple checking the prices for the best and cheapest deals on the internet. So, what does that […]

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Posted on July 16th, 2018

Creative, Packaged Goods, Strategy

How Food Labels Affect the Purchasing Decision of Consumers

The Domino Effect: Food Labels and Consumer Purchasing As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we […]

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Posted on July 6th, 2018

Creative, Sports Marketing, Strategy

Advertisements Score Big with Soccer Fans

Advertising Globally and Locally During the Games Many here in the states like to call it the Super Bowl of Soccer, but with over 3 billion viewers in 2014 against the Super […]

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Posted on August 1st, 2017

Branding, Marketing, Sports Marketing, Strategy

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when […]

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Posted on August 1st, 2017

Ad Industry, Media, Strategy

How Important is Showing an Economic Impact for Your Marketing Efforts?

You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), […]

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Posted on August 1st, 2017

Financial Services, Social Media, Strategy

Digital Trends Credit Unions Should Embrace

Managing finances as an individual is no easy task, especially in a changing economy with more fast-paced lifestyles than ever. How is a small credit union going to navigate these waters? With […]

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