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Posted on April 18th, 2019

Financial Services, Marketing, Research, Strategy

Credit Union Marketing: Differentiating Your Credit Union from Banks

What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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Posted on February 11th, 2019

Digital, Marketing, Research, Restaurants, Strategy

What Restaurant Operators Must Know About Predictive Analysis and Intent Data

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ […]

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Posted on February 7th, 2019

Strategy, Travel, Tourism & Entertainment

Taking a Different Approach to the Ever-Changing Hotel Experience

According to Trip Advisor, 90% of hoteliers consider differentiating from competition the most important factor in the future of their business. Guest expectations are a moving target in the hotel industry, and […]

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Posted on January 12th, 2019

Healthcare, Strategy

Resolutions That Stick: Promoting Healthier Lifestyles Beyond the New Year

The New Year is approaching, and just about everyone is making their resolutions to eat better, exercise more and generally adopt a healthier lifestyle in 2019. But after the ball drops in […]

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Posted on January 8th, 2019

Marketing, Strategy, Travel, Tourism & Entertainment

Strengthen Your Second-Tier Attraction in a Top-Tier Destination

Orlando Breaks New Numbers as a Top-Tier Destination The thrill of roller coasters, day trips to the beach and, above all, the magic of Cinderella’s castle are among the many reasons Orlando, […]

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Posted on December 18th, 2018

Financial Services, Strategy

4 Steps to Earning Customer Loyalty with a Relationship Banking Strategy

How Relationship Banking Helps Reduce Customer Attrition If another financial institution offered your customers or members a better deal, would they take it? According to a recent survey, 43% of bank customers […]

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Posted on December 13th, 2018

Healthcare, Strategy

How to Enhance Your Testing and Prevention Healthcare Campaign

The Dos and Don’ts of Testing and Prevention Campaigns With emotional ads generating twice as much profit as those with rational appeal, it’s evident that emotion plays a prominent factor in healthcare […]

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