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Posted on November 13th, 2018

Marketing, Restaurants, Strategy

The Catering Opportunity: Defining Catering Customers and How to Reach Them

Creating a Catering Marketing Strategy A $58 billion opportunity to increase sales and capitalize on a growing market—this is what catering represents for restaurants. But, tapping into this market calls for more […]

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Posted on October 28th, 2018

Marketing, Research, Strategy, Travel, Tourism & Entertainment

Attract More Visitors to Your Destination Through Personalized Marketing

A 4-Step Approach to Personalized Destination Marketing Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring […]

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Posted on October 23rd, 2018

Restaurants, Strategy

Voice Ordering for Restaurants: An Emerging Opportunity for Operators

The Next Evolution of Online Ordering Is Here, Is Your Restaurant Ready? If you are reading this, you may remember a time when cell phones were used to make calls and the […]

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Posted on October 1st, 2018

Ad Industry, Research, Strategy

Does Your Business Really Need a Marketing Plan?

Defining Marketing Plans and 3 Essentials to Include in Yours Whether you operate a local business with a modest marketing budget or a Fortune 5000 company growing at an unprecedented pace, developing […]

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Posted on September 12th, 2018

Financial Services, Strategy

Is It Time for Your Credit Union to Hire an Advertising Agency?

What a Credit Union Marketing Agency Can Mean for You As fintech firms and big brand names expand into the financial industry, the stakes for credit union marketing have been raised higher […]

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Posted on August 28th, 2018

Sports Marketing, Strategy

Building Brand Loyalty to Win Fans for Your Sports Team

Building Brand Loyalty with Sports Fans Without brand loyalty, commercially successful sports teams just wouldn’t exist. “Brand loyalty” and building brand loyalty might sound like some advertising jargon but loyalty to your […]

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Posted on August 22nd, 2018

Marketing, Packaged Goods, Research, Strategy

Why Your CPG Brand Needs an Omnichannel Marketing Strategy

What Omnichannel Marketing Is and Why Your CPG Brand Needs It Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means […]

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Posted on August 6th, 2018

Consumer Electronics, Marketing, Strategy

Are These 3 Things Missing from Your Tech Startup’s Marketing?

3 Must-Haves to Market a Tech Startup Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can […]

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Posted on July 23rd, 2018

Creative, Strategy, Travel, Tourism & Entertainment

Successfully Marketing Your Luxury Travel Brand in the Sea of Discount Travel

Expenses Aren’t Everything — Marketing to Luxury Travelers We are living in the age of triple checking the prices for the best and cheapest deals on the internet. So, what does that […]

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