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Posted on June 28th, 2019

Restaurants, Search Engine Marketing, Strategy

Small Menu Changes for a Big Return for Restaurants

Diversifying Your Restaurant Menu For Niche Customers “Do you serve gluten-free options?” This question, along with other dietary restriction requests, have become common among restaurant-goers for many reasons. Nearly 32 million people […]

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Posted on June 6th, 2019

Marketing, Packaged Goods, Strategy

The Game-Changing Trend of Health and Wellness in CPG

Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers […]

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Posted on May 30th, 2019

Financial Services, Marketing, Research, Strategy

Insights Ad Agencies Can Offer Credit Unions About Creating Marketing Personas

How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution […]

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Posted on May 16th, 2019

Healthcare, Marketing, Strategy

Using Experiential Education to Market Your Healthcare Center

Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients […]

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Posted on May 9th, 2019

Marketing, Restaurants, Strategy

The QSR Operators’ Guide to Successful Restaurant Loyalty Programs

Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with […]

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Posted on May 2nd, 2019

Marketing, Strategy, Travel, Tourism & Entertainment, Uncategorized

Sustainability: Building a Positive Impact into Your Destination

What Goes into Creating Sustainable Destinations White sandy beaches, crystal clear waters, fresh air and tidy lands. These are a few natural elements that lead to a memorable experience for many travelers. […]

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Posted on April 18th, 2019

Financial Services, Marketing, Research, Strategy

Credit Union Marketing: Differentiating Your Credit Union from Banks

What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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