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Posted on January 8th, 2021
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
2020 has been a difficult year for many travel and tourism destinations as COVID-19 restrictions have kept travelers and families at home. However, the travel industry is gaining momentum as tourists are interested in finding new ways to travel safely...
Continue ReadingPosted on December 8th, 2020
Digital, Marketing, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Digital tactics have become a fundamental component of any travel marketing strategy. The evolution of marketing has transcended the travel industry into something more than just reaching an audience, it’s become about building connections. While it may sound budget draining...
Continue ReadingPosted on November 9th, 2020
Ad Industry, Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
It’s safe to say that every destination in the world has seen tourism impacted by COVID-19 in 2020. While there are still many travel bans and restrictions in place, it’s never too soon to start planning your next campaign once...
Continue ReadingPosted on September 7th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips...
Continue ReadingPosted on August 6th, 2020
Content Creation, Creative, Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining,...
Continue ReadingPosted on July 14th, 2020
Digital, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What...
Continue ReadingPosted on June 18th, 2020
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
As one of the first industries to be greatly affected by the coronavirus outbreak, the travel sector has experienced great adversity in the past few months. With over 213 countries impacted by the virus, CNBC reports that travel curbs have...
Continue ReadingPosted on May 8th, 2020
Marketing, Strategy, Travel, Tourism & Entertainment
Amid a pandemic, travel and tourism marketing experts are finding new landscapes and channels open to exploration that can both comfort and meet a traveler's need for perfect service. The past few months have brought uncertainty and adversity worldwide after...
Continue ReadingPosted on April 16th, 2020
Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Content marketing for destinations has the advantage of easy to source user-generated content that improves visibility, loyalty, and engagement. Destination content marketing engages prospective travelers through strategic storytelling across digital marketing channels, presenting relevant and valuable information in an easily...
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