Business as Usual After COVID-19: Preparing CPG Brands for the Future
Leadership: Reimagining the Responsibility of Credit Unions After COVID-19
The New Travel: What to Expect in Travel Post Pandemic
Posted on September 7th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips...
Continue ReadingPosted on August 6th, 2020
Content Creation, Creative, Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining,...
Continue ReadingPosted on July 14th, 2020
Digital, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What...
Continue ReadingPosted on June 18th, 2020
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
As one of the first industries to be greatly affected by the coronavirus outbreak, the travel sector has experienced great adversity in the past few months. With over 213 countries impacted by the virus, CNBC reports that travel curbs have...
Continue ReadingPosted on May 8th, 2020
Marketing, Strategy, Travel, Tourism & Entertainment
Amid a pandemic, travel and tourism marketing experts are finding new landscapes and channels open to exploration that can both comfort and meet a traveler's need for perfect service. The past few months have brought uncertainty and adversity worldwide after...
Continue ReadingPosted on April 16th, 2020
Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Content marketing for destinations has the advantage of easy to source user-generated content that improves visibility, loyalty, and engagement. Destination content marketing engages prospective travelers through strategic storytelling across digital marketing channels, presenting relevant and valuable information in an easily...
Continue ReadingPosted on March 19th, 2020
Marketing, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Social media has become a dominant channel in the entertainment industry's marketing strategies for movies, tv and celebrity reach. In 2018, approximately 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion...
Continue ReadingPosted on January 30th, 2020
Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Vloggers and influencers can become one of the most powerful parts of your content strategy plan when properly implemented. Social media has transformed the marketing world as we know it. Some may even say that it is killing traditional advertising....
Continue ReadingPosted on January 6th, 2020
Marketing, Strategy, Travel, Tourism & Entertainment
Digital hospitality marketing requires you to be a trendsetter and a trend follower. New year, new digital marketing trends. Hotel marketing is a vital part of ensuring your occupancy rate stays high, which is why it's so crucial for hotels...
Continue Reading