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7 Inspirational Travel Marketing Campaigns That Deliver Visitors
Posted on April 19th, 2021
Content Creation, Digital, Marketing, Media, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the...
Continue ReadingPosted on March 12th, 2021
Digital, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
It doesn’t need repeating, but we’ll do it anyway: advertising is shifting from traditional ad tactics to the digital realm. With travelers on social media more than ever before, travel marketers must find ways to inspire them to visit your...
Continue ReadingPosted on February 16th, 2021
Broadcast, Content Creation, Creative, Digital, Marketing, Media, Social Media, Travel, Tourism & Entertainment
As travel marketers, OTT and CTV may be the campaign game-changers you have been waiting for. Wanderers, travel-lovers, family adventure-seekers, and globetrotters all spend hours watching television and video, but their viewing habits have changed in recent years. Instead of...
Continue ReadingPosted on January 8th, 2021
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
2020 has been a difficult year for many travel and tourism destinations as COVID-19 restrictions have kept travelers and families at home. However, the travel industry is gaining momentum as tourists are interested in finding new ways to travel safely...
Continue ReadingPosted on December 8th, 2020
Digital, Marketing, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Digital tactics have become a fundamental component of any travel marketing strategy. The evolution of marketing has transcended the travel industry into something more than just reaching an audience, it’s become about building connections. While it may sound budget draining...
Continue ReadingPosted on November 9th, 2020
Ad Industry, Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
It’s safe to say that every destination in the world has seen tourism impacted by COVID-19 in 2020. While there are still many travel bans and restrictions in place, it’s never too soon to start planning your next campaign once...
Continue ReadingPosted on September 7th, 2020
Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
People love to travel. As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips...
Continue ReadingPosted on August 6th, 2020
Content Creation, Creative, Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
The travel industry targets businesses and consumers alike; it targets a demographic that ranges in age, ethnicity, lifestyle, and even job roles. It also plays a big role in other market segments from transportation and hospitality to leisure activities, dining,...
Continue ReadingPosted on July 14th, 2020
Digital, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
How do you score that coveted spot atop Google’s search results? The answer is through a strong SEO digital marketing strategy. When planning a trip, your potential travelers are asking all kinds of questions – where should I go? What...
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