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The New Travel: What to Expect in Travel Post Pandemic
Posted on June 18th, 2020
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
As one of the first industries to be greatly affected by the coronavirus outbreak, the travel sector has experienced great adversity in the past few months. With over 213 countries impacted by the virus, CNBC reports that travel curbs have...
Continue ReadingPosted on May 8th, 2020
Marketing, Strategy, Travel, Tourism & Entertainment
Amid a pandemic, travel and tourism marketing experts are finding new landscapes and channels open to exploration that can both comfort and meet a traveler's need for perfect service. The past few months have brought uncertainty and adversity worldwide after...
Continue ReadingPosted on April 16th, 2020
Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Content marketing for destinations has the advantage of easy to source user-generated content that improves visibility, loyalty, and engagement. Destination content marketing engages prospective travelers through strategic storytelling across digital marketing channels, presenting relevant and valuable information in an easily...
Continue ReadingPosted on March 19th, 2020
Marketing, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Social media has become a dominant channel in the entertainment industry's marketing strategies for movies, tv and celebrity reach. In 2018, approximately 2.65 billion people were using social media worldwide. This number is projected to increase to almost 3.1 billion...
Continue ReadingPosted on January 30th, 2020
Digital, Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Vloggers and influencers can become one of the most powerful parts of your content strategy plan when properly implemented. Social media has transformed the marketing world as we know it. Some may even say that it is killing traditional advertising....
Continue ReadingPosted on January 6th, 2020
Marketing, Strategy, Travel, Tourism & Entertainment
Digital hospitality marketing requires you to be a trendsetter and a trend follower. New year, new digital marketing trends. Hotel marketing is a vital part of ensuring your occupancy rate stays high, which is why it's so crucial for hotels...
Continue ReadingPosted on December 5th, 2019
Marketing, Strategy, Travel, Tourism & Entertainment
Five traveler segments that can make all the difference in your digital marketing travel strategy. Travelers are more empowered than ever in today’s digital sphere. They are making booking decisions faster than ever before, and they're relying on the web...
Continue ReadingPosted on November 7th, 2019
Marketing, Public Relations, Travel, Tourism & Entertainment
Content may still be king in the digital marketing world, but online reputation is queen. With the hospitality industry turning to online sales and lead management systems for everything from bookings to traffic to marketing, it can be easy to...
Continue ReadingPosted on October 3rd, 2019
Content Creation, Search Engine Marketing, Strategy, Travel, Tourism & Entertainment
Voice Search Optimization is Transforming Travel & Hospitality Marketing Worldwide. The Impact of Voice Search in Travel Marketing “Alexa, what’s the cheapest flight from Miami to Dallas?” One simple question to a smart device, and a few moments later, your...
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