April 2019
Keeping you up to date with the CPG industry.

Your monthly shelf space of marketing insights from evok advertising, a specialist in the Consumer Packaged Goods industry.

Budget to ROI: What You Need to Know About Influencer Marketing

For the modern CPG brand marketer, there is one solution proven to reignite the lost human connection between brand and consumer: influencer marketing. Influencer marketing is grabbing the attention of 58% of Millenials, and earning the spot for fastest growing online customer acquisition method, surpassing organic reach and email marketing. And as new trends like this emerge, marketers are re-examining their marketing budgets to strike that perfect balance with modest investments that yield a high ROI.


Does Your Product Have What It Takes to Battle for Shelf Space?


What the New Customer Journey Means for Your Marketing


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