April 2020
Keeping you up to date with the CPG industry.

Your monthly shelf space of marketing insights from evok advertising, a specialist in the Consumer-Packaged Goods industry.

Mobile Marketing for CPG Brands: SMS Marketing for eCommerce

In a mobile-first world, it’s no secret that SMS marketing is topping the charts as an effective tool for CPG brands. While everyone talks about mobile-friendly website designs and email marketing, they’re forgetting the most used feature on the mobile device itself—text messaging. Falling second to email marketing, SMS is a fast, easy and concise way to distribute a message with a high open rate. But it’s also one of the hardest contact lists to maintain due to its high opt-out rates. Here’s what you can do to make the most of your SMS marketing while maintaining your retention rate.


How COVID-19 Impacts Brands and Marketers Plus Best Practices


Voice Search & More Search Engine Optimization Trends in CPG Marketing


The Social Media Glossary for the CPG Marketing Sector


Download Our State of the Industry Report

This state of the industry report covers areas of focus as they pertain to the Consumer Packaged Goods industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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