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Mobile Marketing for CPG Brands: SMS Marketing for eCommerce

In a mobile-first world, it’s no secret that SMS marketing is topping the charts as an effective tool for CPG brands. While everyone talks about mobile-friendly website designs and email marketing, they’re forgetting the most used feature on the mobile device itself—text messaging. Falling second to email marketing, SMS is a fast, easy and concise way to distribute a message with a high open rate. But it’s also one of the hardest contact lists to maintain due to its high opt-out rates. Here’s what you can do to make the most of your SMS marketing while maintaining your retention rate.