December 2018
Your monthly intake of everything CPG

Monthly insights on the consumer-packaged goods industry from the nation’s premier boutique advertising agency.

Why Product Packaging is Crucial to the Consumer Experience

What does it take to entice consumers to choose your product over another? Nearly 93% of the purchasing decision lies within the visual factor and the experience it brings with it. We’ve put together some of the best tactics on how to make your product packaging a carrier, an advertisement and a brand spokesperson all at once.

INSIGHTS YOU NEED

A Brand Story Is More Important Than You Think

FIND OUT WHY

Digital vs. Print Catalogs: Who Wins the Battle for CPG Business?

GET THE ANSWER

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