February 2019
Keeping you up to date with the CPG industry.

Your monthly shelf space of marketing insights from evok advertising, a specialist in the Consumer Packaged Goods industry.

What the New Customer Journey Means for Your Marketing

Getting customers’ attention is no longer just a matter of having shelf space. It’s been estimated that 57% of the buying process is complete before consumers even visit a store. This influx of online resources and consumer empowerment has forged a new customer journey, but what does that mean for your CPG brand?


Is Your Brand Shifting with the New Shopping Experience?


Will Customers Buy Your Product? Your Packaging Holds the Key


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