June 2019
Keeping you up to date with the CPG industry.

Your monthly shelf space of marketing insights from evok advertising, a specialist in the Consumer-Packaged Goods industry.

The Health Trend That’s Changing Your Customers’ Standards

While convenience tops the list of decision-making factors for consumers, so does making healthy choices. The health and wellness industry totals $3.2 trillion, and it’s befriending CPG brands, bringing in a health boom that is shaping how consumers shop. Brands across all markets are proving products don’t have to be supplement pills or dumbbells to compete in the health and wellness space. Instead, brands are finding innovative ways for consumers to get their hands on health benefits without disrupting their current routine. Here are a few CPG markets conquering health and wellness trends and how they’re doing it.

TRENDS THAT MATTER

Budget to ROI: What You Need to Know About Influencer Marketing

GET THE SCOOP

Does Your Product Have What It Takes to Battle for Shelf Space?

TRACK THE TRENDS


orlando + tallahassee + memphis + los angeles