The Health Trend That’s Changing Your Customers’ Standards
While convenience tops the list of decision-making factors for consumers, so does making healthy choices. The health and wellness industry totals $3.2 trillion, and it’s befriending CPG brands, bringing in a health boom that is shaping how consumers shop. Brands across all markets are proving products don’t have to be supplement pills or dumbbells to compete in the health and wellness space. Instead, brands are finding innovative ways for consumers to get their hands on health benefits without disrupting their current routine. Here are a few CPG markets conquering health and wellness trends and how they’re doing it.
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