March 2019
Keeping you up to date with the CPG industry.

Your monthly shelf space of marketing insights from evok advertising, a specialist in the Consumer Packaged Goods industry.

Does Your Product Have What It Takes to Battle for Shelf Space?

Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. Transitioning from eCommerce to conventional stores can be challenging, especially if you’re entering the market blindly. With only one third of in-store purchases being pre-planned, product placement and shelf space is crucial in enticing shoppers to buy. But negotiating proper shelf space at your next retailer can single-handedly be the golden ticket to getting your product from the shelf to the register.


What the New Customer Journey Means for Your Marketing


Is Your Brand Shifting with the New Shopping Experience?


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