Nov 2020
Keeping you up to date with the CPG industry

Your monthly shelf space of marketing insights from evok advertising, a specialist in the Consumer-Packaged Goods industry.

How to Get E-Commerce Customers from Shopping Cart to Checkout

The month of November brings a sense of urgency and high hopes for e-commerce store owners as the prospect of high holiday sales looms on the horizon. This is the time to take advantage of the biggest sale season of the year, but it can be hard to get a shopper to complete their full consumer journey on your website. 

With so much competition and abandoned cart rates higher than ever, online business owners need to make sure they have the best strategies in place to increase conversions. While developing an effective online shopping marketing plan for the holidays can seem overwhelming, here are some tips and tricks to get shoppers to complete their orders.


How Big-Time CPG Brands Utilize CRM for Customer Retention


4 Takeaways from COVID-19 That Revolutionized CPG Marketing


Download Our State of the Industry Report

This state of the industry report covers areas of focus as they pertain to the Consumer Packaged Goods industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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