September 2020
Keeping you up to date with the CPG industry.

Your monthly shelf space of marketing insights from evok advertising, a specialist in the Consumer-Packaged Goods industry.

How Big-Time CPG Brands Utilize CRM for Customer Retention

Did you know that it costs 5x more to acquire new customers than to retain existing customers, and that increasing customer retention rates by 5% increases profits by 25% to 95%? The challenge with most CPG marketing plans is that many businesses are so focused on new customer acquisition, that they don’t put forth the same effort with customer retention. Rather than only curating content that attracts potential customers, we suggest breaking up your strategy to nurture lasting relationships with previous customers, impact brand loyalty and advocacy, and increase the lifetime value (LTV) of a customer. Not sure how to incorporate customer relationship management (CRM) into your marketing plan? No worries, we have you covered.


4 Takeaways from COVID-19 That Revolutionized CPG Marketing


The Ultimate Guide to Digital Strategies and Content Ideas for CPG


Download Our State of the Industry Report

This state of the industry report covers areas of focus as they pertain to the Consumer Packaged Goods industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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