April 2020
Keeping you up to date with the Finance industry.

Your monthly dividends of marketing insights from evok advertising, a specialist in the Credit Union and Financial Services industry.

How Credit Unions Can Use Big Data for Segment Marketing

With so many diverse options within their fingertips, consumers expect the financial institution they’ve selected to truly know them and their needs. In order to meet their member’s demands, credit unions should rely on data to achieve their goals. When credit unions leverage the data available to them, they are able to better understand members, target them more effectively, reach them through the proper channels, and improve overall business function. Do you have a significant volume of data but aren’t sure how to take full advantage of the information? Are you trying to understand what is big data and why your credit union needs it? Here are a few ways that having the right data can help elevate your financial marketing strategy.


How COVID-19 Impacts Brands and Marketers Plus Best Practices

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How Pay-Per-Click (PPC) is Changing the Financial Landscape


Digital Financial Services Marketing: How to Leverage Your Social Media


Download Our State of the Industry Report

This state of the industry report covers areas of focus as they pertain to the Financial Services industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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