Monthly insights on the finance industry from the nation’s premier boutique advertising agency.

What You’re Not Considering When Creating Your Marketing Budget

Marketing and advertising expenditures for financial institutions have increased nearly 2.1% of total revenues from 2017 to 2018. A wealth of emerging technology has prompted financial institutions to re-work their budgets and explore new approaches. But where do you start when it comes to constructing your institution’s marketing budget and how should that money be spent?