June 2019
Keeping you up to date with the Finance industry

Your monthly dividends of marketing insights from evok advertising, a specialist in the Credit Union and Financial Services industry.

Insights Ad Agencies Can Offer Credit Unions About Creating Marketing Personas

By striving to be an institution that’s just okay for everyone, you prevent yourself from being the perfect fit for anyone. Correcting this one-size-fits-all approach to marketing starts with developing clear, specific credit union member personas and using those profiles to narrow your marketing to match the right message with the right audience. To get started, need to understand what a marketing persona is and why it’s important to know the details. Check out our crash course on everything advertising agencies want credit unions to know about persona marketing.


Credit Union Marketing: Differentiating Your Credit Union from Banks


Does Your Marketing Align with Credit Education Month?


Download Our State of the Industry Report

This state of the industry report covers areas of focus as they pertain to the Financial Services industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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