September 2019
Keeping you up to date with the Finance industry.

Your monthly dividends of marketing insights from evok advertising, a specialist in the Credit Union and Financial Services industry.

3 Financial Marketing Strategies Focused on Gen Z’s Money Habits

From music and fashion to the way we interact, generational differences can be subtle or significant. That means when it comes to marketing, what worked for one generation may not resonate with another. That’s why it’s time for financial institutions to reevaluate member communication strategies to reach, engage and convert the next generation of hyper-valuable consumers. But first, you must dive into the minds of Gen Z to understand how they view money and their wants and needs surrounding their finances.

Up your strategy

Why Your Institution’s Onboarding Experience Determines Membership Retention

Tips you need

Why AI is Setting the New Standard of Digital Excellence in Finance

Track the trends

Download Our State of the Industry Report

This state of the industry report covers areas of focus as they pertain to the Financial Services industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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