Why a Digital Marketing Plan Puts You in Control of Your Healthcare Institution
Historically, the healthcare industry has been extremely conservative about digital marketing due to strict HIPAA compliance regulations and the use of patient information and FDA limitations regarding product-marketing practices. This has caused a great struggle for the industry to keep up with the digital age. However, with its growing popularity among current and potential patients, healthcare businesses are slowly dipping their stethoscopes into the digital marketing pool.
Whether your healthcare organization is jumping into the deep end with a fully functioning digital marketing strategy, or you’re still reluctant about going digital with your marketing plans, we’ve gathered outstanding benefits that digital marketing can add to your overall healthcare marketing plan.
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