It’s Time to Reconsider Your Healthcare Digital Marketing Budget, Here’s Why
As the peak of the COVID-19 crisis moves behind us, more and more people are searching for a new normal, and that includes healthcare marketers trying to identify what the new normal for digital healthcare marketing will be after the pandemic, considering how this year’s events have impacted consumer search behavior and PPC performance.
To make your digital marketing efforts effective post-COVID-19, your marketing team should begin to plan adjustments in response to the new digital landscape, shifts in searches, competitors, and market share. Your past strategies may no longer apply to your marketing plan after coronavirus, so it’s time your healthcare institution see what changes have occurred and how to overcome these new challenges.
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